Public Relations and Communication Management in Europe: A Nation-By-Nation Introduction to Public Relations Theory and Practice - Couverture rigide

Couverture rigide

ISBN 10 : 3110176114 ISBN 13 : 9783110176117

Editeur : De Gruyter Mouton, 2004

Synopsis

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

A propos du livre

À propos de l'auteur

Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands.

Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.

Détails de l'édition

• Éditeur: De Gruyter Mouton
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 3110176114
• ISBN 13: 9783110176117
• Reliure: Relié
• Nombre de pages: 515
• Éditeur: Ruler Betteke Van, Vercic Dejan
• Coordonnées du fabricant: GPSR Kontakt; productsafety@degruyterbrill.com; ; Paul-Lincke-Ufer 34; Berlin; 10999; Allemagne