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A Global View on Intercultural Management: Challenges in a Globalized World - Couverture souple

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Rothlauf, Jürgen

 
9783110400625: A Global View on Intercultural Management: Challenges in a Globalized World
Couverture souple
ISBN 10 : 3110400626 ISBN 13 : 9783110400625
Editeur : De Gruyter Oldenbourg, 2014

Synopsis

Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.

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À propos de l'auteur

Jürgen Rothlauf (University of Applied Sciences Stralsund)

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
De Gruyter Oldenbourg
Date d'édition
2014
Langue
anglais
ISBN 10 
3110400626
ISBN 13 
9783110400625
Reliure
Broché
Nombre de pages
360
Coordonnées du fabricant
non disponible
Personne responsable
non disponible