Articles liés à Automotive Management

Automotive Management - Couverture souple

Diehlmann, Jens

 
9783110489309: Automotive Management
Couverture souple
ISBN 10 : 3110489309 ISBN 13 : 9783110489309
Editeur : De Gruyter Oldenbourg, 2016

Synopsis

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective the elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
De Gruyter Oldenbourg
Date d'édition
2016
Langue
anglais
ISBN 10 
3110489309
ISBN 13 
9783110489309
Reliure
Broché
Numéro d'édition
2
Nombre de pages
268
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