Automotive Management - Couverture souple

Diehlmann, Jens

Couverture souple

ISBN 10 : 3110489309 ISBN 13 : 9783110489309

Editeur : De Gruyter Oldenbourg, 2016

Synopsis

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.

A propos du livre

Présentation de l'éditeur

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective the elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

Détails de l'édition

• Éditeur: De Gruyter Oldenbourg
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 3110489309
• ISBN 13: 9783110489309
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 268
• Coordonnées du fabricant: productsafety@degruyterbrill.com; productsafety@degruyterbrill.com; ; Theaterstraße 13; Göttingen; 37073; Allemagne