Innovating in the Open Lab: The New Potential for Interactive Value Creation Across Organizational Boundaries - Couverture rigide

 
9783110628210: Innovating in the Open Lab: The New Potential for Interactive Value Creation Across Organizational Boundaries

Synopsis

Open labs provide spaces for interaction across organizational boundaries. They play an increasingly important role in participatory innovation activities. This book investigates how open labs are designed, implemented and managed. It brings together contributions from experts in the fields of engineering, design, strategy, information systems and marketing research as well as practitioners from an open lab in Germany and their business partners.

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À propos de l?auteur

Albrecht Fritzsche; Julia M.Jonas; Angela Roth; Kathrin M.Moeslein, Friedrich-Alexander University Erlangen-Nuremberg, Germany

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