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Famous Business Fusions: Ideas That Revolutionized Industries - Couverture souple

Meadows, CJ

 
9783110702934: Famous Business Fusions: Ideas That Revolutionized Industries
Couverture souple
ISBN 10 : 3110702932 ISBN 13 : 9783110702934
Editeur : De Gruyter, 2021

Synopsis

Where do startup founders and product developers get radical, high-value ideas? This book presents innovation behind-the-scenes stories from companies such as Apple, Airbnb, Coca-Cola, Google, P&G, Uber, and more. It reveals where the ideas came from and provides guidance on how you, too, can combine unlikely ideas to create new offerings and startup ventures by integrating industries, fields, technologies, and people.

Famous Business Fusions discusses how an idea from one place, transported somewhere new, can lead to radically creative innovation. The book is replete with stories of lateral thinking or "fusion" that inspire you to think bigger, discover deeper insights, sense real opportunities and craft high-value fusion.

This book is essential reading for those interested in new inventions, innovation and entrepreneurship; business leaders and consultants involved in innovation and new product or service development; and academics seeking material on business innovation and startups.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

CJ Meadows, S P Jain School of Global Management, Singapore

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
De Gruyter
Date d'édition
2021
Langue
anglais
ISBN 10 
3110702932
ISBN 13 
9783110702934
Reliure
Broché
Nombre de pages
152
Coordonnées du fabricant
non disponible
Personne responsable
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