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De Gruyter Handbook of Corporate Reputation Management: Revitalising the Field for Research and Practice - Couverture rigide
Synopsis
In a world shaped by digital disruption, social scrutiny, and rapidly evolving stakeholder expectations, corporate reputation has become one of the most valuable and vulnerable assets of modern organisations. How can organisations build trust, maintain legitimacy, and safeguard their reputation in an increasingly transparent and volatile environment?The De Gruyter Handbook of Corporate Reputation Management: Revitalising the Field for Research and Practice brings together leading international scholars to explore how corporate reputation is conceptualised, measured, and strategically managed across contemporary organisational contexts. Integrating perspectives from marketing, management, communication, and organisational studies, the handbook examines the dynamic relationship between corporate reputation, identity, branding, and stakeholder engagement. It also addresses emerging challenges and opportunities arising from digital transformation, artificial intelligence, sustainability agendas, ESG expectations, and reputational risk in a highly connected global economy.Combining rigorous scholarship with practical insights, this handbook offers a comprehensive resource for academics, doctoral researchers, and graduate students, as well as managers, consultants, and policymakers seeking to understand and navigate the complexities of corporate reputation in the twenty-first century.
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De Gruyter Handbook of Corporate Reputation Management
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Etat : New. TC Melewar, PhD, HFAM, is a Professor of Marketing and Strategy at Middlesex University, London. He has worked at De Montfort, Warwick, Brunel and Zurich (ZHAW). TC was awarded the Honorary Fellow by the Academy of Marketing in 2016. He was. N° de réf. du vendeur 3153324244
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De Gruyter Handbook of Corporate Reputation Management | Revitalising the Field for Research and Practice
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Buch. Etat : Neu. De Gruyter Handbook of Corporate Reputation Management | Revitalising the Field for Research and Practice | T C Melewar (u. a.) | Buch | XII | Englisch | 2026 | De Gruyter | EAN 9783111471792 | Verantwortliche Person für die EU: Walter de Gruyter GmbH, De Gruyter GmbH, Genthiner Str. 13, 10785 Berlin, productsafety[at]degruyterbrill[dot]com | Anbieter: preigu. N° de réf. du vendeur 136268895
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De Gruyter Handbook of Corporate Reputation Management : Revitalising the Field for Research and Practice
Edité par
De Gruyter Nov 2026, 2026
ISBN 10 : 3111471799
ISBN 13 : 9783111471792
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Couverture rigide
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Buch. Etat : Neu. Neuware - In a world shaped by digital disruption, social scrutiny, and rapidly evolving stakeholder expectations, corporate reputation has become one of the most valuable and vulnerable assets of modern organisations. How can organisations build trust, maintain legitimacy, and safeguard their reputation in an increasingly transparent and volatile environment The De Gruyter Handbook of Corporate Reputation Management: Revitalising the Field for Research and Practice brings together leading international scholars to explore how corporate reputation is conceptualised, measured, and strategically managed across contemporary organisational contexts. Integrating perspectives from marketing, management, communication, and organisational studies, the handbook examines the dynamic relationship between corporate reputation, identity, branding, and stakeholder engagement. It also addresses emerging challenges and opportunities arising from digital transformation, artificial intelligence, sustainability agendas, ESG expectations, and reputational risk in a highly connected global economy.Combining rigorous scholarship with practical insights, this handbook offers a comprehensive resource for academics, doctoral researchers, and graduate students, as well as managers, consultants, and policymakers seeking to understand and navigate the complexities of corporate reputation in the twenty-first century. N° de réf. du vendeur 9783111471792
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