Securing Your Business: Developing an Intellectual Property Strategy for Growth - Couverture souple

Cosaert, An

 
9783111673066: Securing Your Business: Developing an Intellectual Property Strategy for Growth
Couverture souple
ISBN 10 : 3111673065 ISBN 13 : 9783111673066
Editeur : De Gruyter, 2025

Synopsis

In today's fast-paced world, start-ups, scale-ups, and SMEs often find themselves navigating turbulent waters. These "speedboat" businesses, characterized by agility, innovation and limited resources, face unique challenges in securing their business models with adequate IP strategies.

An Cosaert's new book is a groundbreaking guide that equips those small companies with cost-effective tools to turn innovative ideas into scalable businesses, ready to thrive in a competitive landscape.

  • A forward-thinking approach to IP instead of a traditional, defensive one;
  • Practical, cost-effective tools tailored to startups, scale-ups, and SMEs;
  • A shift in mindset--from merely defending to strategically securing intellectual assets--that positions businesses for sustainable growth from the start.

As an essential resource for entrepreneurs looking to transform ideas into thriving, future-proof enterprises, the book demystifies IP management, making sophisticated strategies accessible and affordable for everyone. Ultimately, it provides vital advice for speedboat businesses to navigate the challenges of growth and maintain competitiveness in their markets.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

An Cosaert is the founder of Scalendi and an experienced professional in innovation, entrepreneurship, and intellectual property. Renowned for her deep knowledge and expertise in technology and innovation, An's focus is on start-ups, scale-ups and SMEs.

A lecturer at the Antwerp Management School, An teaches about future technologies and IP strategies and coaches entrepreneurial students. She is a sought-after speaker at conferences such as ISPIM, LESI, Product Management Festival in Zurich, TechKnow and events on innovation and intellectual property. An also teaches IP strategy at the Innovation Academy of the Chamber of Commerce.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
De Gruyter
Date d'édition
2025
Langue
anglais
ISBN 10 
3111673065
ISBN 13 
9783111673066
Reliure
Broché
Nombre de pages
152
Coordonnées du fabricant
De Gruyter
https://blog.degruyter.com

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