Analysing International City Tourism - Couverture souple

Couverture souple

ISBN 10 : 3211094156 ISBN 13 : 9783211094150

Editeur : Springer Verlag GmbH, 2009

Synopsis

In the long run, city holidays and weekend breaks will continue to be a vibrant and growing segment of the global tourism market. When the editors' first book on analysing city tourism was published in 1997, tourism marketing still had to prove its ability to utilise advanced research techniques and sophisticated analytical tools. More than a decade later this is taken for granted and no educational program of international significance would do without such methodology. However, there is still a shortage of literature demonstrating the 'how-to' of realising these analytical ambitions and the appropriate learning-by-doing support. This follow-up text to the 1997 book, entitled "Analysing International City Tourism" to clearly underline its focus, further contributes to filling this gap. Ten chapters are completely new, while two have been expanded and extensively revised. Where conducive to the learning experience the chapters provide program scripts, tips on where to download software and data free of charge, discussion questions, and material for case studies.

A propos du livre

À propos de l'auteur

Editors: Josef A. Mazanec, Vienna University of Economics and Business Administration Karl Wober, MODUL University Vienna Authors: Florian Aubke, MODUL University ViennaIrem Arsal, MODUL University Vienna Ulrike Bauernfeind, MODUL University Vienna Christian Buchta, Vienna University of Economics and Business Administration Valeria Croce, MODUL University Vienna Sara Dolnicar, University of Wollongong, Australia Tim Freytag, Ruprecht-Karls-Universitat Heidelberg Twan Huybers, University of New South Wales, Australia Clemens Koltringer, MODUL University Vienna Claudia Krosbacher, Vienna University of Economics and Business Administration Josef A. Mazanec, Vienna University of Economics and Business Administration Valeria Minghetti, Ca'Foscari University, Venice Federica Montaguti, Ca'Foscari University, Venice Johanna Ostertag, Statistik Austria Karl Wober, MODUL University Vienna Andreas Zins, Vienna University of Economics and Business Administration

Détails de l'édition

• Éditeur: Springer Verlag GmbH
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 3211094156
• ISBN 13: 9783211094150
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 255
• Éditeur: Mazanec Josef A., Wober Karl W.
• Coordonnées du fabricant: non disponible
• Personne responsable: CMN Printpool Inh. Mathis Neumann; https://www.also.com/ec/cms5/en_6000/6000/index.jsp; ; Friedrich-Karl-Str. 9; Hamburg; Allemagne