An Intelligent Customer Complaint Management System With Application to the Transport and Logistics Industry - Couverture rigide
Synopsis
This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). After a comprehensive survey of the current literature on CRM, the thesis describes the development of a new intelligent CRM (I-CRM) framework, which integrates text analytics, type mapping, SPSS, structural equation modeling, and linear and fuzzy approaches. This new methodology, in contrast to previous ones, is able to handle customer complaints with respect to different variables, thus allowing organizations to find their key customers and key complaints, and to address and provide solution to the major complaints of the key customers, hence promoting business development. The thesis also describes the successful application of the method to a real-world case, represented by the immeasurable truck drivers complaints at the Fremantle port in Western Australia.
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An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry
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Springer, 2013
ISBN 10 : 3319003232
ISBN 13 : 9783319003238
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Etat : Hervorragend. Zustand: Hervorragend | Seiten: 372 | Sprache: Englisch | Produktart: Bücher | This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). After a comprehensive survey of the current literature on CRM, the thesis describes the development of a new intelligent CRM (I-CRM) framework, which integrates text analytics, type mapping, SPSS, structural equation modeling, and linear and fuzzy approaches. This new methodology, in contrast to previous ones, is able to handle customer complaints with respect to different variables, thus allowing organizations to find their key customers and key complaints, and to address and provide solution to the major complaints of the key customers, hence promoting business development. The thesis also describes the successful application of the method to a real-world case, represented by the immeasurable truck drivers complaints at the Fremantle port in Western Australia. . N° de réf. du vendeur 23738124/1
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An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry (eng)
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An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry (Springer Theses)
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Intelligent Customer Complaint Management System With Application to the Transport and Logistics Industry
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Intelligent Customer Complaint Management System With Application to the Transport and Logistics Industry
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An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry
ISBN 10 : 3319003232
ISBN 13 : 9783319003238
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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). After a comprehensive survey of the current literature on CRM, the thesis describes the development of a new intelligent CRM (I-CRM) framework, which integrates text analytics, type mapping, SPSS, structural equation modeling, and linear and fuzzy approaches. This new methodology, in contrast to previous ones, is able to handle customer complaints with respect to different variables, thus allowing organizations to find their key customers and key complaints, and to address and provide solution to the major complaints of the key customers, hence promoting business development. The thesis also describes the successful application of the method to a real-world case, represented by the immeasurable truck drivers complaints at the Fremantle port in Western Australia. 372 pp. Englisch. N° de réf. du vendeur 9783319003238
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An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry
Edité par
Springer International Publishing, 2013
ISBN 10 : 3319003232
ISBN 13 : 9783319003238
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Nominated as an outstanding PhD thesis by Curtin University, AustraliaOffers a comprehensive survey of the current literature on CRM systems, including the most recent academic research on this topic and its current challenges and gapsDescr. N° de réf. du vendeur 4495802
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An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry
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Etat : New. pp. 372. N° de réf. du vendeur 2697562892
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An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry
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Springer, Palgrave Macmillan Jun 2013, 2013
ISBN 10 : 3319003232
ISBN 13 : 9783319003238
Neuf
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Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM).After acomprehensive survey of the current literature on CRM, the thesis describes the development of a new intelligent CRM (I-CRM) framework, which integratestext analytics, type mapping, SPSS, structural equation modeling, and linear and fuzzy approaches. This new methodology, in contrast to previous ones,is able to handlecustomer complaints with respect to different variables, thus allowing organizations to find their key customers and key complaints, and to address and provide solution to the major complaints of the key customers, hence promoting business development. The thesis also describes the successful application of the method to a real-world case, represented by the immeasurable truck drivers complaints at the Fremantle port inWestern Australia.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 372 pp. Englisch. N° de réf. du vendeur 9783319003238
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An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry
Edité par
Springer International Publishing, 2013
ISBN 10 : 3319003232
ISBN 13 : 9783319003238
Neuf
Couverture rigide
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). After a comprehensive survey of the current literature on CRM, the thesis describes the development of a new intelligent CRM (I-CRM) framework, which integrates text analytics, type mapping, SPSS, structural equation modeling, and linear and fuzzy approaches. This new methodology, in contrast to previous ones, is able to handle customer complaints with respect to different variables, thus allowing organizations to find their key customers and key complaints, and to address and provide solution to the major complaints of the key customers, hence promoting business development. The thesis also describes the successful application of the method to a real-world case, represented by the immeasurable truck drivers complaints at the Fremantle port in Western Australia. N° de réf. du vendeur 9783319003238
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