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Internet-Based Customer Value Management: Developing Customer Relationships Online - Couverture rigide
Synopsis
Characteristics of the Concept of Customer Value Management.- Influence of the Internet on Value to Customer.- Conceptual Model of Internet-Based Customer Portfolio Building.- Financial Aspects of Customer Value Management.
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À propos de l?auteur
Dr. Tymoteusz Doligalski is an assistant professor at Warsaw School of Economics. His research interest include internet marketing, marketing, e-commerce, customer value management, and business models. Dr. Doligalski is the founder of Postgraduate Studies of Internet Marketing (MBA-level program, until 2013 more than 600 participants) at the Warsaw School of Economics. He is also the academic supervisor of student teams taking part in Google Online Marketing Challenge (2012 - Global Winner, 2011 - European Winner).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Internet-Based Customer Value Management : Developing Customer Relationships Online
Edité par
Springer International Publishing, 2014
ISBN 10 : 3319098543
ISBN 13 : 9783319098548
Ancien ou d'occasion
Couverture rigide
Vendeur : Buchpark, Trebbin, Allemagne
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Etat : Sehr gut. Zustand: Sehr gut | Seiten: 164 | Sprache: Englisch | Produktart: Bücher. N° de réf. du vendeur 24851815/12
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Internet-Based Customer Value Management
Edité par
Springer International Publishing, 2014
ISBN 10 : 3319098543
ISBN 13 : 9783319098548
Neuf
Couverture rigide
Vendeur : moluna, Greven, Allemagne
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Gebunden. Etat : New. N° de réf. du vendeur 4498589
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Internet-Based Customer Value Management : Developing Customer Relationships Online
Edité par
Springer International Publishing, 2014
ISBN 10 : 3319098543
ISBN 13 : 9783319098548
Neuf
Couverture rigide
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value.This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author's approach is not limited by branches or sectors - differences in customer value management approaches are perceived through a prism of relationships between the company and its customers. N° de réf. du vendeur 9783319098548
Quantité disponible : 1 disponible(s)
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Internet-Based Customer Value Management
Edité par
Springer International Publishing Okt 2014, 2014
ISBN 10 : 3319098543
ISBN 13 : 9783319098548
Neuf
Couverture rigide
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value.This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author's approach is not limited by branches or sectors - differences in customer value management approaches are perceived through a prism of relationships between the company and its customers. 164 pp. Englisch. N° de réf. du vendeur 9783319098548
Quantité disponible : 2 disponible(s)
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Internet-Based Customer Value Management
ISBN 10 : 3319098543
ISBN 13 : 9783319098548
Neuf
Couverture rigide
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Buch. Etat : Neu. Neuware -Customervaluemanagement is a managerial approach in which customers are perceived as the company¿s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value propositionto enhance stakeholder and shareholder value.This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author¿s approach is not limited by branches or sectors ¿ differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 164 pp. Englisch. N° de réf. du vendeur 9783319098548
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Internet-Based Customer Value Management: Developing Customer Relationships Online (Management for Professionals)
Vendeur : California Books, Miami, FL, Etats-Unis
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Etat : New. N° de réf. du vendeur I-9783319098548
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Internet-Based Customer Value Management: Developing Customer Relationships Online (Management for Professionals)
Vendeur : Best Price, Torrance, CA, Etats-Unis
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Etat : New. SUPER FAST SHIPPING. N° de réf. du vendeur 9783319098548
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Doligalski:Internet-Based Customer Valu (eng)
impression à la demandeVendeur : Brook Bookstore On Demand, Napoli, NA, Italie
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Etat : new. Questo è un articolo print on demand. N° de réf. du vendeur f3b64f2e419373c9c80a77739fbfba91
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Internet-Based Customer Value Management: Developing Customer Relationships Online
Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Hardcover. Etat : Brand New. 2015 edition. 164 pages. 9.50x6.50x0.50 inches. In Stock. N° de réf. du vendeur x-3319098543
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Internet-Based Customer Value Management: Developing Customer Relationships Online (Management for Professionals)
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
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Etat : New. N° de réf. du vendeur ABLIING23Mar3113020088163
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