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Developments in Marketing Science: Proceedings of the 2006 Academy of Marketing Science Ams Annual Conference - Couverture rigide

 
9783319117607: Developments in Marketing Science: Proceedings of the 2006 Academy of Marketing Science Ams Annual Conference
Couverture rigide
ISBN 10 : 3319117602 ISBN 13 : 9783319117607
Editeur : Springer International Publishing AG, 2014

Synopsis

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer International Publishing AG
Date d'édition
2014
Langue
anglais
ISBN 10 
3319117602
ISBN 13 
9783319117607
Reliure
Relié
Nombre de pages
307
Éditeur
Spotts Harlan E.
Coordonnées du fabricant
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