Developments in Marketing Science - Couverture rigide

 
9783319117966: Developments in Marketing Science
Couverture rigide
ISBN 10 : 3319117963 ISBN 13 : 9783319117966
Editeur : Springer International Publishing AG, 2014

Synopsis

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2010 Academy of Marketing Science (AMS) Annual Conference held in Portland, Oregon.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer International Publishing AG
Date d'édition
2014
Langue
anglais
ISBN 10 
3319117963
ISBN 13 
9783319117966
Reliure
Relié
Nombre de pages
398
Éditeur
Deeter-Schmelz Dawn R.
Coordonnées du fabricant
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Allemagne

Autres éditions populaires du même titre

9783319385716: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Edition présentée

ISBN 10 :  3319385712 ISBN 13 :  9783319385716
Editeur : Springer, 2016
Couverture souple