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Lets Get Engaged: Crossing the Threshold of Marketing s Engagement Era. Proceedings of the 2014 Academy of Marketing Science Ams Annual Conference - Couverture rigide
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Synopsis
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.
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Let's Get Engaged! Crossing the Threshold of Marketing?s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference (eng)
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Let s Get Engaged! Crossing the Threshold of Marketing s Engagement Era
Edité par
Springer International Publishing, 2015
ISBN 10 : 3319118145
ISBN 13 : 9783319118147
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Couverture rigide
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Includes the full proceedings of the 2014 Academy of Marketing Science (AMS) Annual ConferenceIdentifies novel marketing ideas and explores the engagement era of marketingIncludes contributions related to marketing strategy, consumer beha. N° de réf. du vendeur 31558432
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Let's Get Engaged! Crossing the Threshold of Marketing¿s Engagement Era
Edité par
Springer International Publishing Dez 2015, 2015
ISBN 10 : 3319118145
ISBN 13 : 9783319118147
Neuf
Buch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others. 924 pp. Englisch. N° de réf. du vendeur 9783319118147
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Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era
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Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy¿s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let¿s Get Engaged! Crossing the Threshold of Marketing¿s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 924 pp. Englisch. N° de réf. du vendeur 9783319118147
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Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era : Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others. N° de réf. du vendeur 9783319118147
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Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference . of the Academy of Marketing Science)
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