Developments in Marketing Science: Proceedings of the 2004 Academy of Marketing Science Ams Annual Conference - Couverture rigide
Synopsis
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty (eng)
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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
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Springer International Publishing Dez 2014, 2014
ISBN 10 : 3319118447
ISBN 13 : 9783319118444
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware - This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 388 pp. Englisch. N° de réf. du vendeur 9783319118444
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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
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Springer International Publishing, 2014
ISBN 10 : 3319118447
ISBN 13 : 9783319118444
Neuf
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Includes the full proceedings of the 2004 Academy of Marketing Science (AMS) Annual ConferenceOffers research and insights into the issues, trends and advances in marketingIncludes contributions related to marketing research, marketing stra. N° de réf. du vendeur 4499132
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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty | Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference
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Buch. Etat : Neu. Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty | Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference | Harlan E. Spotts | Buch | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | xxxiii | Englisch | 2014 | Springer | EAN 9783319118444 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand. N° de réf. du vendeur 105023525
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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
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Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -¿¿This volume includes the full proceedings from the 2004Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy¿s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.¿Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 388 pp. Englisch. N° de réf. du vendeur 9783319118444
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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing . of the Academy of Marketing Science)
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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty : Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference
Edité par
Springer International Publishing, 2014
ISBN 10 : 3319118447
ISBN 13 : 9783319118444
Neuf
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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. N° de réf. du vendeur 9783319118444
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