Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time - Couverture rigide

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9783319250212: Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time
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ISBN 10 : 3319250213 ISBN 13 : 9783319250212
Editeur : Springer International Publishing AG, 2016

Synopsis

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

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À propos de l?auteur

Oliver Busch is a profound insider and networker in the digital media scene. He dedicated his professional life to cross-channel media marketing ever since the early days of internet marketing back in the late 90s. Before joining Facebook in 2013, he served in several leading positions in agencies, media sales and with advertisers. Further, he has been engaged in different industry initiatives in and around the interactive advertising bureau iab. Transformation and adoption of digital innovation in marketing also forms a central theme in his work as a professional writer, speaker and moderator.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer International Publishing AG
Date d'édition
2016
Langue
anglais
ISBN 10 
3319250213
ISBN 13 
9783319250212
Reliure
Relié
Numéro d'édition
1
Nombre de pages
289
Éditeur
Busch Oliver
Coordonnées du fabricant
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

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Heidelberg
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Allemagne

Autres éditions populaires du même titre

9783319797212: Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Edition présentée

ISBN 10 :  3319797212 ISBN 13 :  9783319797212
Editeur : Springer, 2018
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