This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Zvezdan Vukanovic is an Associate Professor at the Faculty of International Economics, Finance and Business and Faculty of Information Systems and Technology, University of Donja Gorica in Podgorica, Montenegro. He is the author of ten books in the field of media and communications entrepreneurship, business and economics. Dr Vukanovic published a number of academic articles in international refereed journals (International Journal on Media Management, Journal of Media Business Studies). He is a reviewer for leading international media and communications academic journals (Journal of Media Economics, Journalism and Mass Communication Quarterly, Management Communication Quarterly, New Media & Society, Convergence: The International Journal of Research into New Media Technologies, International Journal of Digital Television). Dr Vukanovic is the Scientific Committee Member of the International Media Management Academic Association (IMMAA) and the World Media Economics and Management Conference.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : Universitätsbuchhandlung Herta Hold GmbH, Berlin, Allemagne
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Etat : Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations. N° de réf. du vendeur 26476141/12
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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations. 220 pp. Englisch. N° de réf. du vendeur 9783319305103
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Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Proposes a hybrid FDI business modelPresents sixteen case studies of the South East European media marketOffers practical guidance to media companies and practitioners in media organizationsZvezdan Vukanovic is an Asso. N° de réf. du vendeur 117108121
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Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 220 pp. Englisch. N° de réf. du vendeur 9783319305103
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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations. N° de réf. du vendeur 9783319305103
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