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Services Marketing Cases in Emerging Markets: An Asian Perspective - Couverture rigide

 
9783319329680: Services Marketing Cases in Emerging Markets: An Asian Perspective
Couverture rigide
ISBN 10 : 3319329685 ISBN 13 : 9783319329680
Editeur : Springer International Publishing AG, 2016

Synopsis

Service experience and co-creation.- Service branding and Servicescapes.- Transformative services.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Sanjit Kumar Roy is Assistant Professor, at the University of Western Australia, Australia. His research interests include Services Marketing and Consumer-Brand Relationships. He co-edited Marketing Cases for Emerging Markets. He has published in European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, Internet Research and Journal of Services Marketing among others.

Dilip S. Mutum is Associate Professor of Marketing at the Nottingham University Business School (NUBS). Before deciding on an academic career, Dilip has worked with various organisations in different capacities. This includes a short stint as a sub-editor with The South Review magazine and as the Communications Officer for Consumers International - Asia Pacific office. An avid blogger, Dilip's research interests include digital consumption, social networking, customer relationship management, and social marketing. His primary expertise lies insearch engine optimisation and social media marketing.

Bang Nguyen, PhD, is a faculty member of the Marketing Department at the East China University of Science and Technology (ECUST), School of Business, in Shanghai, China. Previously, he held positions at the Oxford Brookes University and the RMIT International University Vietnam. His research interests include branding, CRM, services marketing, consumer behavior and innovation management

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer International Publishing AG
Date d'édition
2016
Langue
anglais
ISBN 10 
3319329685
ISBN 13 
9783319329680
Reliure
Relié
Numéro d'édition
1
Nombre de pages
194
Éditeur
Roy Sanjit Kumar, Mutum Dilip S., Nguyen Bang
Coordonnées du fabricant
Springer Nature Customer Service Center GmbH
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