Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation - Couverture souple

9783319343877: Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

Couverture souple

ISBN 10 : 3319343874 ISBN 13 : 9783319343877

Editeur : Springer, 2016

Afficher les exemplaires de cette �dition comportant l?ISBN

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations.

If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix.

Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

� propos de l?auteur

Alexander Brem is Professor of Technology and Innovation Management at the University of Southern Denmark . Moreover, he is the founder and partner of VEND consulting GmbH, Nuremberg. His current research interests include idea and innovation management, technology management and entrepreneurship. He is author of several journal articles and books, as well as reviewer and editorial board member of various international journals, such as Technovation and the International Journal of Innovation Management.

Eric Viardot is Professor of Marketing and Strategy at EADA Business School in Barcelona, Spain. Before joining academia, he worked in different management positions for Hewlett-Packard, MSF, and Bain & Company in Europe, Asia and North America. He has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management. He is the co-editor of the International Journal of Technology Marketing along with Alexander Brem. Eric is also an active consultant and trainer, and has worked with several major multinational corporations.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Springer
Date d'�dition: 2016
Langue: anglais
ISBN 10: 3319343874
ISBN 13: 9783319343877
Reliure: Broch�
Nombre de pages: 236
�diteur: Brem Alexander, Viardot �ric
Coordonn�es du fabricant: Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Allemagne

Autres �ditions populaires du m�me titre

9783319145228: Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

Edition pr�sent�e

ISBN 10 : 3319145223 ISBN 13 : 9783319145228
Editeur : Springer International Publishin..., 2015
Couverture rigide

R�sultats de recherche pour Adoption of Innovation: Balancing Internal and External...

Image d'archives

Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

Edit� par Springer, 2016

ISBN 10 : 3319343874 ISBN 13 : 9783319343877

Neuf Couverture souple

Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Etat : New. In. N� de r�f. du vendeur ria9783319343877_new

Contacter le vendeur

Acheter neuf

EUR 115,56

Exp�dition �EUR 13,87
Exp�dition depuis Royaume-Uni vers Etats-Unis

Quantit� disponible : Plus de 20 disponibles

Ajouter au panier

Image fournie par le vendeur

Adoption of Innovation

�ric Viardot

Edit� par Springer International Publishing Okt 2016, 2016

ISBN 10 : 3319343874 ISBN 13 : 9783319343877

Neuf Taschenbuch

impression � la demande

Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations.If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix.Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike. 236 pp. Englisch. N� de r�f. du vendeur 9783319343877

Contacter le vendeur

Acheter neuf

EUR 106,99

Exp�dition �EUR 23
Exp�dition depuis Allemagne vers Etats-Unis

Quantit� disponible : 2 disponible(s)

Ajouter au panier

Image d'archives

Adoption of Innovation

Alexander Brem

Edit� par Springer International Publishing, 2016

ISBN 10 : 3319343874 ISBN 13 : 9783319343877

Neuf PAP

impression � la demande

Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N� de r�f. du vendeur L0-9783319343877

Contacter le vendeur

Acheter neuf

EUR 118,21

Exp�dition �EUR 18,88
Exp�dition depuis Royaume-Uni vers Etats-Unis

Quantit� disponible : Plus de 20 disponibles

Ajouter au panier

Image d'archives

Adoption of Innovation

Edit� par Springer International Publishing, 2016

ISBN 10 : 3319343874 ISBN 13 : 9783319343877

Neuf PAP

impression � la demande

Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

PAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N� de r�f. du vendeur L0-9783319343877

Contacter le vendeur

Acheter neuf

EUR 139,87

Livraison gratuite
Exp�dition nationale�: Etats-Unis

Quantit� disponible : Plus de 20 disponibles

Ajouter au panier

Image fournie par le vendeur

Adoption of Innovation

Brem, Alexander|Viardot, �ric

Edit� par Springer International Publishing, 2016

ISBN 10 : 3319343874 ISBN 13 : 9783319343877

Neuf Couverture souple

impression � la demande

Vendeur : moluna, Greven, Allemagne

�valuation du vendeur 4 sur 5 �toiles

Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Brings together current management research on innovation and marketingEstablishes crucial practical linkages between both fields Concentrates on managing expectations of both external and internal stakeholdersAlexander Brem is P. N� de r�f. du vendeur 448746019

Contacter le vendeur

Acheter neuf

EUR 92,27

Exp�dition �EUR 48,99
Exp�dition depuis Allemagne vers Etats-Unis

Quantit� disponible : Plus de 20 disponibles

Ajouter au panier

Image fournie par le vendeur

Adoption of Innovation | Balancing Internal and External Stakeholders in the Marketing of Innovation

�ric Viardot (u. a.)

Edit� par Springer International Publishing, 2016

ISBN 10 : 3319343874 ISBN 13 : 9783319343877

Neuf Taschenbuch

Vendeur : preigu, Osnabr�ck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Contacter le vendeur

Acheter neuf

EUR 95,70

Exp�dition �EUR 70
Exp�dition depuis Allemagne vers Etats-Unis

Quantit� disponible : 5 disponible(s)

Ajouter au panier

Image fournie par le vendeur

Adoption of Innovation

�ric Viardot

Edit� par Springer International Publishing, Springer International Publishing Okt 2016, 2016

ISBN 10 : 3319343874 ISBN 13 : 9783319343877

Neuf Taschenbuch

impression � la demande

Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations.If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix.Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies.State-of-the-art research outputfrom different perspectives would suit the needs ofa researcher as well as the company CEO alike.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 236 pp. Englisch. N� de r�f. du vendeur 9783319343877

Contacter le vendeur

Acheter neuf

EUR 106,99

Exp�dition �EUR 60
Exp�dition depuis Allemagne vers Etats-Unis

Quantit� disponible : 1 disponible(s)

Ajouter au panier

Image fournie par le vendeur

Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation

�ric Viardot

Edit� par Springer International Publishing, 2016

ISBN 10 : 3319343874 ISBN 13 : 9783319343877

Neuf Taschenbuch

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations.If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix.Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike. N� de r�f. du vendeur 9783319343877

Contacter le vendeur