Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR) - Couverture souple
Synopsis
This book will help readers design and conduct research in management-related fields. It examines the procedures of mixing qualitative and quantitative research paradigms for both hypothesis development and testing.
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À propos de l'auteur
Dr. S Sreejesh teaches Marketing Research and Business Research Methods using SAS 9.2 and SPSS at post graduate level (MBA) in IBS Hyderabad. He has received graduate and post graduate degrees in Economics from Kerala University, Kerala, MBA from Anna University, Chennai, M.Phil in Management from ICFAI University, Tripura, PhD from IBS, Hyderabad and Management Teachers Training Programme (MTP) from ICFAI, Hyderabad, India. His areas of interest are Qualitative and Quantiative Data Analysis, Marketing Management, Brand Management, Multivariate Data Analysis. He has published more than ten articles in international journals like Southern Business Review, Journal of Global Business Issues, International Journal of Management Studies, Journal of International Business and Economy, Economics Management and Financial Markets, The Romanian Economic Journal, International Management Review, International Journal of Information Technology and Project Management and Indian Journal of Corporate Governance. He also published books of international repute with MACMILLAN Advanced Research Series and Pearson India.
Dr. Sanjay Mohapatra received his B.E. from NIT Rourkela, MBA from XIMB, M.Tech from IIT Madras, India and PhD from Utkal University. Dr. Mohapatra has more than 26 years of combined industry and academic experience. He has worked in various capacities in organizations like Hindusthan Aeronautics Limited, Larsen & Toubro, PricewaterHouse Coopers, Infosys, Polaris & J&B Software. He has consulted many organizations in different domains such as Utilities, Banking, Insurance and healthcare sectors. His teaching interests are in IT Strategy and Management Information Systems and research interests are in the area of IT enabled processes. He has authored/co-authored fourteen books, more than thirty papers in national and international referred journals besides publications in different conferences.
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Mixed Method Research Design
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Sreejesh:Mixed Method Research Design (eng)
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Mixed Method Research Design
Edité par
Springer International Publishing Apr 2017, 2017
ISBN 10 : 3319349686
ISBN 13 : 9783319349688
Neuf
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research design used in management research-mixed method research design. Video tutorials are also included for complete qualitative data collection and data analysis. These videos are included to help readers understand the research and apply the techniques using the recommended software programs. Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR) begins with an introduction, providing background on the study including related literature in the areas of consumer-brand relationships, which helps the book to show how research questions and research objectives can be developed for the mixed method study. This is followed by a detailed explanation of the methodology, which establishes the ground rule for the study. Finally it takes look at the analysis and results of mixed method research study. Additionally the book examines the procedures of mixing of qualitative and quantitative paradigms in research both in terms of hypothesis development and testing. It helps readers understand how to design their research studies using mixed method design. It also demonstrates managerial implications, to help understand how mixed research design could be used to show contribution to the theory and practice. 188 pp. Englisch. N° de réf. du vendeur 9783319349688
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Mixed Method Research Design
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Springer International Publishing, 2017
ISBN 10 : 3319349686
ISBN 13 : 9783319349688
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides a comprehensive guide to design and conduct research in management-related fields Examines the procedures of mixing qualitative and quantitative research paradigms for both hypothesis development and testingIncludes videos for comp. N° de réf. du vendeur 385703804
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Mixed Method Research Design: An Application in Consumer-brand Relationships
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Paperback. Etat : Brand New. reprint edition. 188 pages. 9.25x6.10x0.43 inches. In Stock. N° de réf. du vendeur 3319349686
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Mixed Method Research Design
Edité par
Springer, Springer Apr 2017, 2017
ISBN 10 : 3319349686
ISBN 13 : 9783319349688
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research design used in management research-mixed method research design. Video tutorials are also included for complete qualitative data collection and data analysis. These videos are included to help readers understand the research and apply the techniques using the recommended software programs.Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR)begins with an introduction, providing background on the study including related literature in the areas of consumer-brand relationships, which helps the book to show how research questions and research objectives can be developed for the mixed method study. This is followed by a detailed explanation of the methodology, which establishes the ground rule for the study. Finally it takes look at the analysis and results of mixed method research study. Additionally the book examines the procedures of mixing of qualitative and quantitative paradigms in research both in terms of hypothesis development and testing. It helps readers understand how to design their research studies using mixed method design. It also demonstrates managerial implications, to help understand how mixed research design could be used to show contribution to the theory and practice.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 188 pp. Englisch. N° de réf. du vendeur 9783319349688
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Mixed Method Research Design : An Application in Consumer-Brand Relationships (CBR)
ISBN 10 : 3319349686
ISBN 13 : 9783319349688
Neuf
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research design used in management research-mixed method research design. Video tutorials are also included for complete qualitative data collection and data analysis. These videos are included to help readers understand the research and apply the techniques using the recommended software programs. Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR) begins with an introduction, providing background on the study including related literature in the areas of consumer-brand relationships, which helps the book to show how research questions and research objectives can be developed for the mixed method study. This is followed by a detailed explanation of the methodology, which establishes the ground rule for the study. Finally it takes look at the analysis and results of mixed method research study. Additionally the book examines the procedures of mixing of qualitative and quantitative paradigms in research both in terms of hypothesis development and testing. It helps readers understand how to design their research studies using mixed method design. It also demonstrates managerial implications, to help understand how mixed research design could be used to show contribution to the theory and practice. N° de réf. du vendeur 9783319349688
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Mixed Method Research Design | An Application in Consumer-Brand Relationships (CBR)
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Taschenbuch. Etat : Neu. Mixed Method Research Design | An Application in Consumer-Brand Relationships (CBR) | S. Sreejesh (u. a.) | Taschenbuch | xiii | Englisch | 2017 | Springer | EAN 9783319349688 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. N° de réf. du vendeur 109009597
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Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR)
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Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR)
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