Articles liés à Internet-Based Customer Value Management: Developing...
Internet-Based Customer Value Management: Developing Customer Relationships Online - Couverture souple
Synopsis
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value.
This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Dr. Tymoteusz Doligalski is an assistant professor at Warsaw School of Economics. His research interest include internet marketing, marketing, e-commerce, customer value management, and business models. Dr. Doligalski is the founder of Postgraduate Studies of Internet Marketing (MBA-level program, until 2013 more than 600 participants) at the Warsaw School of Economics. He is also the academic supervisor of student teams taking part in Google Online Marketing Challenge (2012 - Global Winner, 2011 - European Winner).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 51,93
EUR 3,40 expédition vers Etats-Unis
Destinations, frais et délais
Résultats de recherche pour Internet-Based Customer Value Management: Developing...
Image d'archives
Internet-Based Customer Value Management: Developing Customer Relationships Online (Management for Professionals)
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur ABLIING23Mar3113020094662
Quantité disponible : Plus de 20 disponibles
Image d'archives
Internet-Based Customer Value Management: Developing Customer Relationships Online (Management for Professionals)
Vendeur : Best Price, Torrance, CA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. SUPER FAST SHIPPING. N° de réf. du vendeur 9783319357638
Quantité disponible : 1 disponible(s)
Image d'archives
Doligalski:Internet-Based Customer Valu (eng)
impression à la demandeVendeur : Brook Bookstore On Demand, Napoli, NA, Italie
Évaluation du vendeur 5 sur 5 étoiles
Etat : new. Questo è un articolo print on demand. N° de réf. du vendeur 1ced394dcfc922132f08f62f2ab2c63f
Quantité disponible : Plus de 20 disponibles
Image d'archives
Internet-Based Customer Value Management: Developing Customer Relationships Online (Management for Professionals)
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. In. N° de réf. du vendeur ria9783319357638_new
Quantité disponible : Plus de 20 disponibles
Image d'archives
Internet-Based Customer Value Management: Developing Customer Relationships Online (Management for Professionals)
Vendeur : Chiron Media, Wallingford, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : New. N° de réf. du vendeur 6666-IUK-9783319357638
Quantité disponible : 10 disponible(s)
Image fournie par le vendeur
Internet-Based Customer Value Management
Edité par
Springer International Publishing Sep 2016, 2016
ISBN 10 : 3319357638
ISBN 13 : 9783319357638
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value.This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author's approach is not limited by branches or sectors - differences in customer value management approaches are perceived through a prism of relationships between the company and its customers. 164 pp. Englisch. N° de réf. du vendeur 9783319357638
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Internet-Based Customer Value Management
Edité par
Springer International Publishing, 2016
ISBN 10 : 3319357638
ISBN 13 : 9783319357638
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 385703927
Quantité disponible : Plus de 20 disponibles
Image d'archives
Internet-based Customer Value Management: Developing Customer Relationships Online
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Brand New. reprint edition. 164 pages. 9.25x6.10x0.39 inches. In Stock. N° de réf. du vendeur x-3319357638
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Internet-Based Customer Value Management
ISBN 10 : 3319357638
ISBN 13 : 9783319357638
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware -Customervaluemanagement is a managerial approach in which customers are perceived as the company¿s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value propositionto enhance stakeholder and shareholder value.This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author¿s approach is not limited by branches or sectors ¿ differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 164 pp. Englisch. N° de réf. du vendeur 9783319357638
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Internet-Based Customer Value Management : Developing Customer Relationships Online
Edité par
Springer International Publishing, 2016
ISBN 10 : 3319357638
ISBN 13 : 9783319357638
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value.This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author's approach is not limited by branches or sectors - differences in customer value management approaches are perceived through a prism of relationships between the company and its customers. N° de réf. du vendeur 9783319357638
Quantité disponible : 1 disponible(s)