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Synopsis
The main purpose of the book is to provide insight into an area that humans often take for granted. There are wonderful and exciting stories of organisms using chemical signals as a basis of a sophisticated communication system. In many instances, chemical signals can provide more detailed and accurate information than any other mode of communication, yet this world is hidden from us because of our focus on visual and auditory signals. Although we have a diversity of senses available to us, humans are primarily auditory and visual animals. These stimuli are sent to the more cognitive areas of our brain where they are immediately processed for information. We use sounds to communicate and music to excite or soothe us. Our vision provides us with communication, entertainment, and information about our world. Even though our world is dominated by other stimulus energies, we have chosen, in an evolutionary sense, either auditory or visual signals to carry our most important information. This is not the case for most other organisms. Chemical signals, mediated through the sense of smell and taste, are typically more important and are used more often than other sensory signals. The world of communication using chemicals is an alien world for us. We are unaware of how important chemical signals are to other organisms and we often overlook the influence of chemical signals in our own life. Part of this naïveté about chemical signals is due to our cultural focus on visual and auditory signals, but a larger part of our collective ignorance is the lack of information about chemical communication in both popular and scientific writings. The popular press and popular writings virtually ignore the chemical senses, especially in regard to their role or influence for humans and our human culture. Academic books and textbooks are no better.
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À propos de l?auteur
Paul A. Moore is a member of the Department of Biological Sciences at Bowling Green State University in Bowling Green, Ohio. The Moore Laboratory for Sensory Ecology studies the role that chemical signals play in an organism's ecological role.
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The Hidden Power of Smell: How Chemicals Influence Our Lives and Behavior [Paperback] Moore, Paul A.
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The Hidden Power of Smell: How Chemicals Influence Our Lives and Behavior
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The Hidden Power of Smell: How Chemicals Influence Our Lives and Behavior (Paperback or Softback)
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Springer 8/23/2016, 2016
ISBN 10 : 3319362836
ISBN 13 : 9783319362830
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The Hidden Power of Smell (Paperback)
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Springer International Publishing AG, Cham, 2016
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ISBN 13 : 9783319362830
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Paperback. Etat : new. Paperback. The main purpose of the book is to provide insight into an area that humans often take for granted. There are wonderful and exciting stories of organisms using chemical signals as a basis of a sophisticated communication system. In many instances, chemical signals can provide more detailed and accurate information than any other mode of communication, yet this world is hidden from us because of our focus on visual and auditory signals. Although we have a diversity of senses available to us, humans are primarily auditory and visual animals. These stimuli are sent to the more cognitive areas of our brain where they are immediately processed for information. We use sounds to communicate and music to excite or soothe us. Our vision provides us with communication, entertainment, and information about our world. Even though our world is dominated by other stimulus energies, we have chosen, in an evolutionary sense, either auditory or visual signals to carry our most important information. This is not the case for most other organisms. Chemical signals, mediated through the sense of smell and taste, are typically more important and are used more often than other sensory signals. The world of communication using chemicals is an alien world for us. We are unaware of how important chemical signals are to other organisms and we often overlook the influence of chemical signals in our own life. Part of this naivete about chemical signals is due to our cultural focus on visual and auditory signals, but a larger part of our collective ignorance is the lack of information about chemical communication in both popular and scientific writings. The popular press and popular writings virtually ignore the chemical senses, especially in regard to their role or influence for humans and our human culture. Academic books and textbooks are no better. Part of this naivete about chemical signals is due to our cultural focus on visual and auditory signals, but a larger part of our collective ignorance is the lack of information about chemical communication in both popular and scientific writings. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9783319362830
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The Hidden Power of Smell: How Chemicals Influence Our Lives and Behavior
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The Hidden Power of Smell: How Chemicals Influence Our Lives and Behavior
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The Hidden Power of Smell
Edité par
Springer International Publishing Aug 2016, 2016
ISBN 10 : 3319362836
ISBN 13 : 9783319362830
Neuf
Taschenbuch
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The main purpose of the book is to provide insight into an area that humans often take for granted. There are wonderful and exciting stories of organisms using chemical signals as a basis of a sophisticated communication system. In many instances, chemical signals can provide more detailed and accurate information than any other mode of communication, yet this world is hidden from us because of our focus on visual and auditory signals. Although we have a diversity of senses available to us, humans are primarily auditory and visual animals. These stimuli are sent to the more cognitive areas of our brain where they are immediately processed for information. We use sounds to communicate and music to excite or soothe us. Our vision provides us with communication, entertainment, and information about our world. Even though our world is dominated by other stimulus energies, we have chosen, in an evolutionary sense, either auditory or visual signals to carry our most important information. This is not the case for most other organisms. Chemical signals, mediated through the sense of smell and taste, are typically more important and are used more often than other sensory signals. The world of communication using chemicals is an alien world for us. We are unaware of how important chemical signals are to other organisms and we often overlook the influence of chemical signals in our own life. Part of this naïveté about chemical signals is due to our cultural focus on visual and auditory signals, but a larger part of our collective ignorance is the lack of information about chemical communication in both popular and scientific writings. The popular press and popular writings virtually ignore the chemical senses, especially in regard to their role or influence for humans and our human culture. Academic books and textbooks are no better. 232 pp. Englisch. N° de réf. du vendeur 9783319362830
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The Hidden Power of Smell: How Chemicals Influence Our Lives and Behavior
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Paperback. Etat : Brand New. reprint edition. 213 pages. 9.25x6.10x0.53 inches. In Stock. N° de réf. du vendeur x-3319362836
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The Hidden Power of Smell
Edité par
Springer International Publishing, 2016
ISBN 10 : 3319362836
ISBN 13 : 9783319362830
Neuf
Couverture souple
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Highlights the role of the sense of smell in humans and animals Details fascinating and unexpected ways our olfactory senses affect our lives The combination of hard science and thought-provoking stories and examples makes this volume infor. N° de réf. du vendeur 448747391
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The Hidden Power of Smell
ISBN 10 : 3319362836
ISBN 13 : 9783319362830
Neuf
Taschenbuch
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Taschenbuch. Etat : Neu. Neuware -The main purpose of the book is to provide insight into an area that humans often take for granted. There are wonderful and exciting stories of organisms using chemical signals as a basis of a sophisticated communication system. In many instances, chemical signals can provide more detailed and accurate information than any other mode of communication, yet this world is hidden from us because of our focus on visual and auditory signals.¿ Although we have a diversity of senses available to us, humans are primarily auditory and visual animals. These stimuli are sent to the more cognitive areas of our brain where they are immediately processed for information. We use sounds to communicate and music to excite or soothe us. Our vision provides us with communication, entertainment, and information about our world. Even though our world is dominated by other stimulus energies, we have chosen, in an evolutionary sense, either auditory or visual signals to carry our most important information. This is not the case for most other organisms. Chemical signals, mediated through the sense of smell and taste, are typically more important and are used more often than other sensory signals. The world of communication using chemicals is an alien world for us. We are unaware of how important chemical signals are to other organisms and we often overlook the influence of chemical signals in our own life. Part of this naïveté about chemical signals is due to our cultural focus on visual and auditory signals, but a larger part of our collective ignorance is the lack of information about chemical communication in both popular and scientific writings. The popular press and popular writings virtually ignore the chemical senses, especially in regard to their role or influence for humans and our human culture. Academic books and textbooks are no better.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 232 pp. Englisch. N° de réf. du vendeur 9783319362830
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