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Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference - Couverture souple

 
9783319364933: Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
Couverture souple
ISBN 10 : 3319364936 ISBN 13 : 9783319364933
Editeur : Springer, 2016

Synopsis

​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland.​

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer
Date d'édition
2016
Langue
anglais
ISBN 10 
3319364936
ISBN 13 
9783319364933
Reliure
Broché
Nombre de pages
288
Éditeur
Robinson Leroy Leroy
Coordonnées du fabricant
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9783319108636: Developments in Marketing Science: Proceedings of the Annual Conference of the Academy of Marketing Science

Edition présentée

ISBN 10 :  3319108638 ISBN 13 :  9783319108636
Editeur : Springer International Publishin..., 2014
Couverture rigide