Urban Innovation Networks: Understanding the City as a Strategic Resource - Couverture souple

Gutzmer, Alexander

 
9783319370743: Urban Innovation Networks: Understanding the City as a Strategic Resource
Couverture souple
ISBN 10 : 331937074X ISBN 13 : 9783319370743
Editeur : Springer, 2016

Synopsis

This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen – and used – as a resource for corporate innovation. The main argument is that companies have to build what the author calls “urban innovation networks.” After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players – companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich – are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space, offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture.

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À propos de l'auteur

Alexander Gutzmer is professor for media and communication at the Berlin-based Quadriga University and Editorial Director of the publishing house Callwey. He is also editor-in-chief of the architecture magazine "Baumeister". Gutzmer worked as a business journalist for the German national weekly newspaper "Welt am Sonntag" and was editor-in-chief of the management magazine "think: act", published by Roland Berger Strategy Consultants. He got a PhD and an MA in Cultural Studies from Goldsmiths College, University of London, and a business degree from Free University Berlin.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer
Date d'édition
2016
Langue
anglais
ISBN 10 
331937074X
ISBN 13 
9783319370743
Reliure
Broché
Nombre de pages
136
Coordonnées du fabricant
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Autres éditions populaires du même titre

9783319246222: Urban Innovation Networks: Understanding the City As a Strategic Resource

Edition présentée

ISBN 10 :  3319246224 ISBN 13 :  9783319246222
Editeur : Springer International Publishin..., 2015
Couverture rigide