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Synopsis
This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity.
Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon - including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field.
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Inter-Regional Place Branding
Edité par
Springer International Publishing Okt 2016, 2016
ISBN 10 : 3319382357
ISBN 13 : 9783319382357
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity.Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon - including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field. 196 pp. Englisch. N° de réf. du vendeur 9783319382357
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Inter-Regional Place Branding
Edité par
Springer International Publishing, 2016
ISBN 10 : 3319382357
ISBN 13 : 9783319382357
Neuf
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Inter-Regional Place Branding: Best Practices, Challenges and Solutions
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Inter-Regional Place Branding: Best Practices, Challenges and Solutions
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Inter-Regional Place Branding : Best Practices, Challenges and Solutions
Edité par
Springer International Publishing, 2016
ISBN 10 : 3319382357
ISBN 13 : 9783319382357
Ancien ou d'occasion
Couverture souple
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Inter-Regional Place Branding: Best Practices, Challenges and Solutions
impression à la demandeVendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Inter-Regional Place Branding
ISBN 10 : 3319382357
ISBN 13 : 9783319382357
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware -This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity.Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon ¿ including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 196 pp. Englisch. N° de réf. du vendeur 9783319382357
Quantité disponible : 2 disponible(s)
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Inter-Regional Place Branding : Best Practices, Challenges and Solutions
Edité par
Springer International Publishing, 2016
ISBN 10 : 3319382357
ISBN 13 : 9783319382357
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity.Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon - including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field. N° de réf. du vendeur 9783319382357
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Inter-Regional Place Branding: Best Practices, Challenges and Solutions
Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Paperback. Etat : Brand New. reprint edition. 196 pages. 9.25x6.10x0.47 inches. In Stock. N° de réf. du vendeur __3319382357
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Inter-Regional Place Branding: Best Practices, Challenges and Solutions
Edité par
Springer, 2016
ISBN 10 : 3319382357
ISBN 13 : 9783319382357
Ancien ou d'occasion
Paperback
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
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