Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference - Couverture souple

Couverture souple

ISBN 10 : 3319385720 ISBN 13 : 9783319385723

Editeur : Springer, 2016

Synopsis

Education: Innovations in Course Control and Delivery.- Internet Marketing Issues.- Retailing Track: Differences Among Consumer Segments.- Sales: Managing Customer Relationships.- B2B: Trust, Loyalty, and Interfirm Governance.- Doctoral Session: Buyer Behavior Issues.- International: Consumer Behavior Issues and Global Marketing.- The Pursuit of Happiness: A Worthy Focus for Marketers?.- Consumer Perceptions in Services Research.- Strategy: Insights on Networks and Relationship Strategy.- Retailing: Atmospherics Role in the Shopping Experience.- Research: Qualitative and Quantitative Approaches to Market Research.- Doctoral Session: Consumer Perceptual Potpourri.- Strategy: Organizational Learning and Marketing Strategy.- Focusing on Improving Salesperson Job Performance and Job Attitude.- Merchandising and Store Patronage: Examining Determinants of Retail Customer Intentions.- IMC: Advertising: Deception, Emotion and Wireless Message.- Services: Understanding Service Quality and Relationship Quality in Service Firms.- Consumer Loyalty Research: What do We Know?.- Doctoral Session: Technology and Marketing.- Store Image -Theory, Research and Reality: A South Africa Perspective.- Consumer Behavior Potpourri.- Ethics: Regulation and Self-Regulation in Markets.- Technology Issues in Consumer Behavior.- Electronic Marketing Issues.- Measurement Issues in Marketing.- Globalization Potpourri.- Ethical and Legal Issues.- Marketing Potpourri.- Purchasing Motivations: Generations, Products and Attitudes.- Doctoral Session: Marketing Strategy Issues.- International: Marketing Strategy Issues and Global Marketing.- International: Marketing Management Issues and Global Marketing.- Special Session: Academy of Marketing Science: Lamb, Hair, & McDaniel Outstanding Marketing Teachers.- Social and Non-Profit Marketing.- Services: Customer-Firm Interactions and Communications in Service Industries.- B2B: Sustaining and Maintaining Supply Chains.- Marketing Mix, Environment, and Strategy.- Doctoral Session: Relationship Marketing Issues.- Marketing Strategy: Insights on Market Orientation.- Retailing: A Look at Various Promotional Issues.- Doctoral Dissertation Award Winner Finalists Presentations.- Understanding Ourselves: Identity, Brands, and Consumption.

Détails de l'édition

• Éditeur: Springer
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 3319385720
• ISBN 13: 9783319385723
• Reliure: Broché
• Nombre de pages: 340
• Éditeur: Spotts Harlan E.
• Coordonnées du fabricant: GPSR Kontakt; ProductSafety@springernature.com; ; Slevogtstraße 3-5; Heidelberg; 69126; Allemagne