Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference - Couverture souple

Couverture souple

ISBN 10 : 3319385755 ISBN 13 : 9783319385754

Editeur : Springer, 2016

Synopsis

Blueprinting and Strategy for Service Providers and Buyers.- Export Strategies and Global Markets.- Demographic Perspectives of Consumer Behavior.- European Perspectives on B2B Marketing.- Branding Decisions and Buyer-Seller Relationships in Global Markets.- Developments in Sales Management.- Advances in Research Methodology I.- e-Shopping and Website Loyalties.- The Internet, E-Commerce, and Marketing in LDCs.- EM Potpourri.- Marketing Implementation and Value Creation.- Ethics Responsibility.- Brand Issues: Image, Extensions and Relationships.- New Horizons in Business-to-Business Marketing.- Cross-Cultural Perspectives in International Marketing.- Advances in Research Methodology II.- Works-In-Progress: Ethics, Trust and Responsibility in a Dynamic Marketing Environment.- Controversial, Peer Recommendations, and Vulnerable Consumer Issues.- Modes of Online Value Creation.- Relationships and Trust in Buyer-Supplier Interactions.- New Trends in Education.- Price Promotion and Drivers on Customer Retentions.- How Consumers are Affected by Advertising and What They Believe as a Result.- Loyalty Issues.- Trust.- Commitment, e-Service Quality, Personal Value on Provider-Customer Relationships.- Behavioral Issues in Advertising, CRM, and Developing Economies.- Frameworks and Orientations for Investigating Retail Stores Images and C2C Dynamics.- Academy of Marketing Science Outstanding Teachers in Marketing.- CRM: Furthering Customer Relations.- Issues and Decisions in Emerging Markets.- The Contextual Interface of Online Consumption.- Emerging Issues in Business to Business Marketing.- Critical Evaluations of Educational Issues.- Chinese and Japanese Marketing Practices.- New Findings in Consumer Behavior and (Corporate) Brand Management.- Issues in Education.- Exploring Issues in Field Sales.- The Euro and the European Union: New Challenges for Marketing.- Cross-Cultural Comparisons.- Consumer Choice and Decision Making.- International Issues, Information Search, and Advertising.- Overseas Entry of SMEs, Service Marketers, and Joint Ventures.- Addendum to the 2002 Proceedings.

Détails de l'édition

• Éditeur: Springer
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 3319385755
• ISBN 13: 9783319385754
• Reliure: Broché
• Nombre de pages: 316
• Éditeur: Spotts Harlan E.
• Coordonnées du fabricant: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Allemagne