The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference - Couverture souple

9783319386751: The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference

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ISBN 10 : 3319386751 ISBN 13 : 9783319386751

Editeur : Springer, 2016

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This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Springer
Date d'�dition: 2016
Langue: anglais
ISBN 10: 3319386751
ISBN 13: 9783319386751
Reliure: Broch�
Nombre de pages: 364
�diteur: Bellur Venkatakrishna V., Baird Thomas R., Hertz Paul T., Jenkins Roger L., Linquist Jay D., Miller Stephen W.
Coordonn�es du fabricant: Springer Nature Customer Service Center GmbH
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The 1980's: A Decade of Marketing Challenges (eng)

Bellur, Venkatakrishna V.

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ISBN 10 : 3319386751 ISBN 13 : 9783319386751

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The 1980's: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing ... of the Academy of Marketing Science)

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The 1980�s: A Decade of Marketing Challenges

Venkatakrishna V. Bellur

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware - This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 364 pp. Englisch. N� de r�f. du vendeur 9783319386751

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The 1980\ s: A Decade of Marketing Challenges

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Includes the full proceedings of the 1981 Academy of Marketing Science (AMS) Annual ConferenceProvides a variety of quality research in the fields of marketing theory and practiceIncludes contributions related to marketing research, marketi. N� de r�f. du vendeur 448749296

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The 1980's: A Decade of Marketing Challenges | Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference

Venkatakrishna V. Bellur

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ISBN 10 : 3319386751 ISBN 13 : 9783319386751

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The 1980?s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing . of the Academy of Marketing Science)

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ISBN 10 : 3319386751 ISBN 13 : 9783319386751

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The 1980's: A Decade of Marketing Challenges

Venkatakrishna V. Bellur

Edit� par Springer, Springer Okt 2016, 2016

ISBN 10 : 3319386751 ISBN 13 : 9783319386751

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -�This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980�s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy�s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 364 pp. Englisch. N� de r�f. du vendeur 9783319386751

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The 1980�s: A Decade of Marketing Challenges : Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference

Venkatakrishna V. Bellur

Edit� par Springer International Publishing, 2016

ISBN 10 : 3319386751 ISBN 13 : 9783319386751

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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. N� de r�f. du vendeur 9783319386751

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