New Luxury Management: Creating and Managing Sustainable Value Across the Organization - Couverture rigide

Livre 1 sur 8: Palgrave Advances in Luxury
 
9783319417264: New Luxury Management: Creating and Managing Sustainable Value Across the Organization
Couverture rigide
ISBN 10 : 3319417266 ISBN 13 : 9783319417264
Editeur : Palgrave Macmillan, 2017

Synopsis

Introduction (Fabrizio Maria Pini and Emmanuelle Rigaud-Lacresse).- Luxury as a Construct: An Evolutionary Perspective (Alessandro Brun).- Part One: Discovering Luxury.- Luxury Dynamics (Emmanuelle Rigaud-Lacresse).- Global Organisational Leadership for Luxury Companies (Karina Jensen).- Financial Reporting and Communication in the Luxury Industry (Laurent Hervé).- Part Two: Key Assets and Competencies for Value Creation in the Luxury Company.- A Narrative Approach to Luxury Brands (Fabrizio Maria Pini).- Financial Valuation for Luxury Brands (Maria Ruiz Garcia).- Brand as a legal asset for luxury companies: brand power (André Caroline, Arnaud Fournier).- Know-how, skills and competencies as knowledge assets for luxury companies (Fabien Seraidarian, Ruxanda Kmiec).- Luxury and Prime Locations (Stephan Fourneau).- Part Three: Key Processes for Value Creation in Luxury Companies.- Managing the Creative Process (Paola Bertola, Chiara Colombi, Federica Vacca).- Supply Chain Management in the Luxury Industry (Alessandro Brun).- Creating a Seamless Experience for Luxury Consumers Integrating Online and Offline Communication (Fabrizio Maria Pini, Valeria Pelleschi).- Part Four: Growth for Value Creation in Luxury Industries.- Growth Archetypes in Luxury Companies (Emmanuelle Rigaud-Lacresse, Seraidarian Fabien).- Integration of Mergers and Acquisitions in Fashion and Luxury Industry (Barbara Quaquarelli).- International Retailing and Growth Paths (Cecilia Castelli, Antonella Moretto).

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Emmanuelle Rigaud-Lacresse is the co-Director of the International Master in Luxury Management at Neoma Business School, France, and an Associate researcher at i3-CRG École polytechnique, Université Paris-Saclay. Emmanuelle had previously worked for international luxury companies (such as Yves Saint Laurent, LVMH Group) - for over 15 years. Her research focuses on brand strategy and luxury brand management.

Fabrizio Maria Pini is the co-Director of the International Master in Luxury Management and adjunct professor at Mip-Politecnico di Milano, Italy, and collaborates with the Training and Development Center, Bovisa University, Milan. Fabrizio has taught in various universities in Italy and abroad and has worked as a consultant for many multinational companies. His research focus on brand management and digital marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2017
Langue
anglais
ISBN 10 
3319417266
ISBN 13 
9783319417264
Reliure
Relié
Numéro d'édition
1
Nombre de pages
333
Éditeur
Rigaud-Lacresse Emmanuelle, Pini Fabrizio Maria
Coordonnées du fabricant
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3
Heidelberg
69115
Allemagne

Autres éditions populaires du même titre

9783319824154: New Luxury Management: Creating and Managing Sustainable Value Across the Organization

Edition présentée

ISBN 10 :  3319824155 ISBN 13 :  9783319824154
Editeur : Palgrave Macmillan, 2018
Couverture souple