Scenario Thinking: Preparing Your Business for the Future in an Uncertain and Unpredictable World - Couverture rigide

Cairns, George; Wright, George

Couverture rigide

ISBN 10 : 3319490664 ISBN 13 : 9783319490663

Editeur : Palgrave Macmillan, 2017

Synopsis

Develops scenario planning methods in ways that link scenario analysis to improved decision making, engage time-poor senior decision makers, attenuate decision makers’ tendency to deflect responsibility for bleak, negative scenario outcomes, and enhance causal analysis within scenario-storyline development.

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A propos du livre

À propos de l?auteur

George Cairns is an Adjunct Professor at QUT Business School, Brisbane. He has taught scenario methods in the UK, Europe, Singapore, Hong Kong and Shanghai and led scenario research on post-carbon futures, farm futures and regional regeneration in Australia. George has co-authored two books and numerous journal articles on scenario methods.

George Wright is a Professor at Strathclyde Business School, Glasgow. He is an Associate Editor of both the International Journal of Forecasting and the Journal of Forecasting. His research has accumulated over 9000 citations in Google Scholar and his scenario-based consultancy includes the UK National Health Service.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 3319490664
• ISBN 13: 9783319490663
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 295
• Coordonnées du fabricant: non disponible
• Personne responsable: Koch-Chemie GmbH; https://www.koch-chemie.com ; ; Einsteinstr. 42; Unna; 59423; Allemagne