Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy - Couverture rigide

Couverture rigide

ISBN 10 : 3319495402 ISBN 13 : 9783319495408

Editeur : Springer International Publishing AG, 2017

Synopsis

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

Détails de l'édition

• Éditeur: Springer International Publishing AG
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 3319495402
• ISBN 13: 9783319495408
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 450
• Éditeur: Pfeffermann Nicole, Gould Julie
• Coordonnées du fabricant: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Allemagne