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Synopsis
This proceedings volume presents timely research and insights on the advancement of marketing's basic premise--providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
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Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference (eng)
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Back to the Future: Using Marketing Basics to Provide Customer Value
Edité par
Springer International Publishing, 2017
ISBN 10 : 3319660225
ISBN 13 : 9783319660226
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Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides current research on customer value in a world of evolving technologyExamines ways in which marketers can provide greater value for companies, consumers and societyFeatures the full proceedings of the 45th. N° de réf. du vendeur 155784546
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Back to the Future: Using Marketing Basics to Provide Customer Value
Edité par
Springer International Publishing Dez 2017, 2017
ISBN 10 : 3319660225
ISBN 13 : 9783319660226
Neuf
Couverture rigide
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This proceedings volume presents timely research and insights on the advancement of marketing's basic premise-providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, theJournal of the Academy of Marketing Science (JAMS) andAMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 860 pp. Englisch. N° de réf. du vendeur 9783319660226
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Back to the Future : Using Marketing Basics to Provide Customer Value
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Back to the Future : Using Marketing Basics to Provide Customer Value
Edité par
Springer, 2017
ISBN 10 : 3319660225
ISBN 13 : 9783319660226
Ancien ou d'occasion
Couverture rigide
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Back To The Future Using Marketing Basic
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Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference ... of the Academy of Marketing Science)
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Back to the Future: Using Marketing Basics to Provide Customer Value
impression à la demandeVendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This proceedings volume presents timely research and insights on the advancement of marketing's basic premise-providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 860 pp. Englisch. N° de réf. du vendeur 9783319660226
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Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Edité par
Palgrave Macmillan, 2017
ISBN 10 : 3319660225
ISBN 13 : 9783319660226
Neuf
Couverture rigide
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Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This proceedings volume presents timely research and insights on the advancement of marketing's basic premise-providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, theJournal of the Academy of Marketing Science (JAMS) andAMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. N° de réf. du vendeur 9783319660226
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Back To The Future Using Marketing Basic
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