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Marketing Transformation: Marketing Practice in an Ever Changing World; Proceedings of the 2017 Academy of Marketing Science - World Marketing Congress - Couverture rigide
Livre 12 sur 17: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Synopsis
Examines marketing transformation in the global economy
Explores the current state of the marketing field and where it is going
Features contributions from marketing researchers and practitioners from around the world
Presents the full proceedings of the 20th Annual Academy of Marketing Science (AMS) World Marketing Congress (WMC)
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Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing . of the Academy of Marketing Science)
Edité par
Springer, 2017
ISBN 10 : 3319687492
ISBN 13 : 9783319687490
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hardcover. Etat : Wie neu. 353 Seiten; neuwertig und ungelesen AC 118727 Sprache: Englisch Gewicht in Gramm: 14. N° de réf. du vendeur 59291
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Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (eng)
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Marketing Transformation: Marketing Practice in an Ever Changing World
Edité par
Springer International Publishing, 2017
ISBN 10 : 3319687492
ISBN 13 : 9783319687490
Neuf
Couverture rigide
Vendeur : moluna, Greven, Allemagne
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Marketing Transformation: Marketing Practice in an Ever Changing World
Edité par
Springer International Publishing Nov 2017, 2017
ISBN 10 : 3319687492
ISBN 13 : 9783319687490
Neuf
Buch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 356 pp. Englisch. N° de réf. du vendeur 9783319687490
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Marketing Transformation : Marketing Practice in an Ever Changing World; Proceedings of the 2017 Academy of Marketing Science - World Marketing Congress
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Marketing Transformation : Marketing Practice in an Ever Changing World; Proceedings of the 2017 Academy of Marketing Science - World Marketing Congress
Edité par
Springer, 2017
ISBN 10 : 3319687492
ISBN 13 : 9783319687490
Ancien ou d'occasion
Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 30092511
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Marketing Transformation Marketing Pra
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
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Etat : New. N° de réf. du vendeur V9783319687490
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Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing ... of the Academy of Marketing Science)
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Etat : New. In English. N° de réf. du vendeur ria9783319687490_new
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Marketing Transformation: Marketing Practice in an Ever Changing World
impression à la demandeVendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field.From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change.It is by understanding these changes and transformations that marketers have a better knowledge of the discipline.Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy¿s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 356 pp. Englisch. N° de réf. du vendeur 9783319687490
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Marketing Transformation: Marketing Practice in an Ever Changing World : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Edité par
Palgrave Macmillan, 2017
ISBN 10 : 3319687492
ISBN 13 : 9783319687490
Neuf
Couverture rigide
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. N° de réf. du vendeur 9783319687490
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