Presents a thorough discussion of bounded rationality in international business researchIncludes a rare application of laboratory research in studying international business strategyApplies an interdisciplinary approach to studying the well-known Uppsala model
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Björn Röber received his doctorate from the University of Stuttgart, Germany, where he is a research associate at the Chair of International and Strategic Management. His research interests include questions around the internationalization processes of firms, as well as matters concerning institutions and bounded rationality in a multinational context.
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research. 212 pp. Englisch. N° de réf. du vendeur 9783319691015
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Bjoern Roeber received his doctorate from the University of Stuttgart, Germany, where he is a research associate at the Chair of International and Strategic Management. His research interests include questions around the internationalization processes of. N° de réf. du vendeur 166995750
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Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Presents a thorough discussion of bounded rationality in international business researchSpringer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 212 pp. Englisch. N° de réf. du vendeur 9783319691015
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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research. N° de réf. du vendeur 9783319691015
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