Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science Ams World Marketing Congress - Couverture souple

Couverture souple

ISBN 10 : 3319806769 ISBN 13 : 9783319806761

Editeur : Springer International Publishing AG, 2018

Synopsis

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today's turbulent marketplace.

Founded in 1971, the Academy of Marketing Science is an international organizationdedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Détails de l'édition

• Éditeur: Springer International Publishing AG
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 3319806769
• ISBN 13: 9783319806761
• Reliure: Broché
• Nombre de pages: 1020
• Éditeur: Petruzzellis Luca, Winer Russell S.
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3; Heidelberg; 69115; Allemagne