New Luxury Management: Creating and Managing Sustainable Value Across the Organization - Couverture souple

Livre 1 sur 8: Palgrave Advances in Luxury
 
9783319824154: New Luxury Management: Creating and Managing Sustainable Value Across the Organization
Couverture souple
ISBN 10 : 3319824155 ISBN 13 : 9783319824154
Editeur : Palgrave Macmillan, 2018

Synopsis

Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.

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À propos de l'auteur

Emmanuelle Rigaud-Lacresse is the co-Director of the International Master in Luxury Management at Neoma Business School, France, and an Associate researcher at i3-CRG École polytechnique, Université Paris-Saclay. Emmanuelle had previously worked for international luxury companies (such as Yves Saint Laurent, LVMH Group) - for over 15 years. Her research focuses on brand strategy and luxury brand management.

Fabrizio Maria Pini is the co-Director of the International Master in Luxury Management and adjunct professor at Mip-Politecnico di Milano, Italy, and collaborates with the Training and Development Center, Bovisa University, Milan. Fabrizio has taught in various universities in Italy and abroad and has worked as a consultant for many multinational companies. His research focus on brand management and digital marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2018
Langue
anglais
ISBN 10 
3319824155
ISBN 13 
9783319824154
Reliure
Broché
Nombre de pages
336
Éditeur
Rigaud-Lacresse Emmanuelle, Pini Fabrizio Maria
Coordonnées du fabricant
Springer Nature Customer Service Center GmbH
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Autres éditions populaires du même titre

9783319417264: New Luxury Management: Creating and Managing Sustainable Value Across the Organization

Edition présentée

ISBN 10 :  3319417266 ISBN 13 :  9783319417264
Editeur : Palgrave Macmillan, 2017
Couverture rigide