Strategy in Airline Loyalty: Frequent Flyer Programs - Couverture souple

De Boer, Evert R.

Couverture souple

ISBN 10 : 3319873504 ISBN 13 : 9783319873503

Editeur : Palgrave Macmillan, 2018

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Provides first discussion and analysis of existing airline loyalty program strategies

Offers a comprehensive overview of the development of airline loyalty programs over time

Explores how FFPs could evolve in the future, covering possible threats and potential opportunities

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

� propos de l'auteur

Evert R. de Boer has researched and worked in airline loyalty strategy since 2000. He has collaborated with more than 15 airlines globally on frequent flyer programs in management and advisory roles, and has published numerous articles and white papers on the subject.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Palgrave Macmillan
Date d'�dition: 2018
Langue: anglais
ISBN 10: 3319873504
ISBN 13: 9783319873503
Reliure: Broch�
Nombre de pages: 300
Coordonn�es du fabricant: Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Allemagne

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de Boer:Strategy in Airline Loyalty (eng)

de Boer, Evert R.

Edit� par Palgrave Macmillan, 2018

ISBN 10 : 3319873504 ISBN 13 : 9783319873503

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Strategy in Airline Loyalty: Frequent Flyer Programs

De Boer, Evert R.

Edit� par Palgrave Macmillan, 2018

ISBN 10 : 3319873504 ISBN 13 : 9783319873503

Neuf Couverture souple

Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni

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Etat : New. In English. N� de r�f. du vendeur ria9783319873503_new

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Strategy in Airline Loyalty (Paperback)

Evert R. de Boer

Edit� par Springer International Publishing AG, Cham, 2018

ISBN 10 : 3319873504 ISBN 13 : 9783319873503

Neuf Paperback

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Vendeur : CitiRetail, Stevenage, Royaume-Uni

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Paperback. Etat : new. Paperback. This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future. This book offers the first comprehensive exploration of frequent flyer programs. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N� de r�f. du vendeur 9783319873503

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Strategy in Airline Loyalty

Evert R. De Boer

Edit� par Springer International Publishing Aug 2018, 2018

ISBN 10 : 3319873504 ISBN 13 : 9783319873503

Neuf Taschenbuch

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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future. 300 pp. Englisch. N� de r�f. du vendeur 9783319873503

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Strategy in Airline Loyalty (Paperback)

Evert R. de Boer

Edit� par Springer International Publishing AG, Cham, 2018

ISBN 10 : 3319873504 ISBN 13 : 9783319873503

Neuf Paperback

impression � la demande

Vendeur : AussieBookSeller, Truganina, VIC, Australie

�valuation du vendeur 5 sur 5 �toiles

Paperback. Etat : new. Paperback. This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future. This book offers the first comprehensive exploration of frequent flyer programs. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N� de r�f. du vendeur 9783319873503

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Strategy in Airline Loyalty

Evert R. de Boer

Edit� par Springer International Publishing, 2018

ISBN 10 : 3319873504 ISBN 13 : 9783319873503

Neuf Couverture souple

impression � la demande

Vendeur : moluna, Greven, Allemagne

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Evert R. de Boer has researched and worked in airline loyalty strategy since 2000. He has collaborated with more than 15 airlines globally on frequent flyer programs in management and advisory roles, and has published numerous articles and white papers on t. N� de r�f. du vendeur 448760612

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Strategy in Airline Loyalty (Paperback)

Evert R. de Boer

Edit� par Springer International Publishing AG, Cham, 2018

ISBN 10 : 3319873504 ISBN 13 : 9783319873503

Neuf Paperback

impression � la demande

Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Paperback. Etat : new. Paperback. This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future. This book offers the first comprehensive exploration of frequent flyer programs. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de r�f. du vendeur 9783319873503

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Strategy in Airline Loyalty: Frequent Flyer Programs

de Boer, Evert R.

Edit� par Palgrave Macmillan, 2018

ISBN 10 : 3319873504 ISBN 13 : 9783319873503

Neuf Couverture souple

Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande

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Etat : New. 2018. Softcover reprint of the original 1st ed. 2018. paperback. . . . . . N� de r�f. du vendeur V9783319873503

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Strategy in Airline Loyalty | Frequent Flyer Programs

Evert R. De Boer

Edit� par Springer International Publishing, 2018

ISBN 10 : 3319873504 ISBN 13 : 9783319873503

Neuf Taschenbuch

Vendeur : preigu, Osnabr�ck, Allemagne

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Strategy in Airline Loyalty : Frequent Flyer Programs

Evert R. De Boer

Edit� par Springer, 2018

ISBN 10 : 3319873504 ISBN 13 : 9783319873503

Neuf Taschenbuch

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future. N� de r�f. du vendeur 9783319873503

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Strategy in Airline Loyalty: Frequent Flyer Programs - Couverture souple

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