Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) - Couverture souple

Livre 12 sur 17: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

9783319886527: Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Couverture souple

ISBN 10 : 3319886525 ISBN 13 : 9783319886527

Editeur : Springer, 2018

Afficher les exemplaires de cette �dition comportant l'ISBN

0 D'occasion

11 Neuf

De EUR 166,29

Examines marketing transformation in the global economy
Explores the current state of the marketing field and where it is going
Features contributions from marketing researchers and practitioners from around the world
Presents the full proceedings of the 20^th Annual Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Springer
Date d'�dition: 2018
Langue: anglais
ISBN 10: 3319886525
ISBN 13: 9783319886527
Reliure: Broch�
Nombre de pages: 356
�diteur: Rossi Patricia, Krey Nina
Coordonn�es du fabricant: Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3
Heidelberg
69115
Allemagne

R�sultats de recherche pour Marketing Transformation: Marketing Practice in an...

Image d'archives

Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (eng)

Rossi, Patricia

Edit� par Springer, 2018

ISBN 10 : 3319886525 ISBN 13 : 9783319886527

Neuf Couverture souple

impression � la demande

Vendeur : Brook Bookstore On Demand, Napoli, NA, Italie

�valuation du vendeur 5 sur 5 �toiles

Etat : new. Questo � un articolo print on demand. N� de r�f. du vendeur c9a3bb627146ccf65f03be8cb90150ba

Contacter le vendeur

Acheter neuf

EUR 166,29

Exp�dition �EUR 34
Exp�dition depuis Italie vers Etats-Unis

Quantit� disponible : Plus de 20 disponibles

Ajouter au panier

Image fournie par le vendeur

Marketing Transformation: Marketing Practice in an Ever Changing World

Rossi, Patricia|Krey, Nina

Edit� par Springer International Publishing, 2018

ISBN 10 : 3319886525 ISBN 13 : 9783319886527

Neuf Couverture souple

Vendeur : moluna, Greven, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Etat : New. N� de r�f. du vendeur 448761669

Contacter le vendeur

Acheter neuf

EUR 180,07

Exp�dition �EUR 48,99
Exp�dition depuis Allemagne vers Etats-Unis

Quantit� disponible : Plus de 20 disponibles

Ajouter au panier

Image fournie par le vendeur

Marketing Transformation: Marketing Practice in an Ever Changing World

Nina Krey

Edit� par Springer International Publishing Jun 2018, 2018

ISBN 10 : 3319886525 ISBN 13 : 9783319886527

Neuf Taschenbuch

impression � la demande

Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 356 pp. Englisch. N� de r�f. du vendeur 9783319886527

Contacter le vendeur

Acheter neuf

EUR 213,99

Exp�dition �EUR 23
Exp�dition depuis Allemagne vers Etats-Unis

Quantit� disponible : 2 disponible(s)

Ajouter au panier

Image fournie par le vendeur

Marketing Transformation: Marketing Practice in an Ever Changing World | Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Patricia Rossi (u. a.)

Edit� par Springer, 2018

ISBN 10 : 3319886525 ISBN 13 : 9783319886527

Neuf Taschenbuch

Vendeur : preigu, Osnabr�ck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. Marketing Transformation: Marketing Practice in an Ever Changing World | Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) | Patricia Rossi (u. a.) | Taschenbuch | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | xxxi | Englisch | 2018 | Springer | EAN 9783319886527 | Verantwortliche Person f�r die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. N� de r�f. du vendeur 115379696

Contacter le vendeur

Acheter neuf

EUR 184,95

Exp�dition �EUR 70
Exp�dition depuis Allemagne vers Etats-Unis

Quantit� disponible : 5 disponible(s)

Ajouter au panier

Image fournie par le vendeur

Marketing Transformation: Marketing Practice in an Ever Changing World

Patricia Rossi

Edit� par Springer, Springer Jun 2018, 2018

ISBN 10 : 3319886525 ISBN 13 : 9783319886527

Neuf Taschenbuch

impression � la demande

Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field.From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change.It is by understanding these changes and transformations that marketers have a better knowledge of the discipline.Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy�s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 356 pp. Englisch. N� de r�f. du vendeur 9783319886527

Contacter le vendeur

Acheter neuf

EUR 213,99

Exp�dition �EUR 60
Exp�dition depuis Allemagne vers Etats-Unis

Quantit� disponible : 1 disponible(s)

Ajouter au panier

Image fournie par le vendeur

Marketing Transformation: Marketing Practice in an Ever Changing World : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Nina Krey

Edit� par Palgrave Macmillan, 2018

ISBN 10 : 3319886525 ISBN 13 : 9783319886527

Neuf Taschenbuch

impression � la demande

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. N� de r�f. du vendeur 9783319886527

Contacter le vendeur