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Intercultural Service Encounters: Cross-Cultural Interactions and Service Quality - Couverture rigide

Sharma, Piyush

 
9783319919409: Intercultural Service Encounters: Cross-Cultural Interactions and Service Quality
Couverture rigide
ISBN 10 : 3319919407 ISBN 13 : 9783319919409
Editeur : Springer International Publishing AG, 2018

Synopsis

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.

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À propos de l'auteur

Piyush Sharma is Professor of marketing at Curtin University, Australia. With over 30 years of experience in industry and academia, his research covers services and international marketing, cross-cultural consumer behaviour, self-regulation, marketing strategy and marketing-finance interface. Piyush serves in editorial roles for many major international marketing journals.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer International Publishing AG
Date d'édition
2018
Langue
anglais
ISBN 10 
3319919407
ISBN 13 
9783319919409
Reliure
Relié
Nombre de pages
108
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