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Start-Up: A Practical Guide to Starting and Running a New Business - Couverture rigide

Livre 166 sur 339: Management for Professionals

Harris, Tom

 
9783319945460: Start-Up: A Practical Guide to Starting and Running a New Business

Synopsis

So your dream is to start your own business. But how do you know if it will work and how do you make it a reality?

Start-up is a user guide for aspiring entrepreneurs and provides expert advice and guidance on every aspect of launching a new business. It will be of particular value if you are an academic wishing to exploit the commercial value of a new technology or business solution through the creation of a new company. Step-by-step, this inspiring and highly readable book covers how to evaluate the strength of your business idea, how to protect your invention, what legal steps and responsibilities are involved in forming a company, how to position your products in the market, how to create a business plan and raise finance.

The case studies, practical exercises and tips in this book will help to demystify the process of starting a new business, give you the confidence to do it and greatly increase your chances of realising your dream.

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À propos de l'auteur

Before setting up his own management consultancy business, Hi Consulting, in 2002, Tom Harris was a lecturer and led an academic research group in a top ranked university department, then spun-out a medical device company which went on to win awards for product innovation. Tom's current business supports and monitors funded R&D collaborations and assists start-up and developing businesses develop, grow and export.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.