Case Studies in Strategic Management: How Executive Input Enables Students Development - Couverture rigide
Synopsis
Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question.
The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Andreas Biagosch worked for McKinsey & Company for more than 30 years. He is now member of several supervisory boards of large family firms and lectures at the Technical University of Munich.
Gunther Friedl is a Professor of Management Accounting at the Technical University of Munich and Dean of its Business School TUM School of Management.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Case Studies in Strategic Management: How Executive Input Enables Students? Development (Management for Professionals)
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Springer, 2018
ISBN 10 : 3319955543
ISBN 13 : 9783319955544
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Case Studies in Strategic Management (eng)
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Case Studies in Strategic Management
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Springer International Publishing Sep 2018, 2018
ISBN 10 : 3319955543
ISBN 13 : 9783319955544
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management.In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question.The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS. 112 pp. Englisch. N° de réf. du vendeur 9783319955544
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Case Studies in Strategic Management
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Case Studies in Strategic Management
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Case Studies in Strategic Management
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Case Studies in Strategic Management
Edité par
Springer International Publishing, 2018
ISBN 10 : 3319955543
ISBN 13 : 9783319955544
Neuf
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Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Merges theoretical knowledge, strategic thinking and specific analysis with practical business decisionsPresents a new approach to case studies applied at the TUM School of Management Includes two case studies that won the inter. N° de réf. du vendeur 231141347
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Case Studies in Strategic Management
Edité par
Springer, Springer Sep 2018, 2018
ISBN 10 : 3319955543
ISBN 13 : 9783319955544
Neuf
Couverture rigide
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Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 112 pp. Englisch. N° de réf. du vendeur 9783319955544
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Case Studies in Strategic Management : How Executive Input Enables Students' Development
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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management.In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question.The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS. N° de réf. du vendeur 9783319955544
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