Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM - Couverture souple

Education, SCN

Couverture souple

ISBN 10 : 3322849635 ISBN 13 : 9783322849632

Editeur : Vieweg+Teubner Verlag, 2012

Synopsis

Companies need a new approach - CRM - to leverage the Web's unique strengths for capturing and publishing a single view of customers. How does it work? What is the best CRM strategy? Which companies have successfully implemented CRM in their business? This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition. This HOTT Guide is a unique ready-to-use guide for any manager interested in optimizing the relationship with his customers, by using the newest technologies.

A propos du livre

À propos de l?auteur

The Publishing department of SCN Education was founded in 1998 and has built a solid reputation with the production of the HOTT Guide series. Being part of an international IT-training corporation, the editors have easy access to the latest information on IT-developments and are kept well informed by their colleagues. In their research activities for the HOTT Guide series they have established a broad network of IT-specialists (leading companies, researchers, etc) who have contributed to the books.

Détails de l'édition

• Éditeur: Vieweg+Teubner Verlag
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 3322849635
• ISBN 13: 9783322849632
• Reliure: Broché
• Nombre de pages: 408
• Coordonnées du fabricant: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Allemagne