Uniqlo : A Sustainable Development Strategy - Couverture souple

Wee Eng Kim, Vincent; Ng Tengsong, Bryan

 
9783330008182: Uniqlo : A Sustainable Development Strategy
Couverture souple
ISBN 10 : 3330008180 ISBN 13 : 9783330008182
Editeur : LAP LAMBERT Academic Publishing, 2019

Synopsis

With an aim to acquire loyal customers support, Uniqlo offers everyday wear that fits local climates and cultures, without sacrificing its original unique identity. The company calls this initiative “Global is Local, Local is Global” (Fast Retailing 2017). With this focused strategy, Uniqlo has earned its recognition as a Japan-based brand that caters to all nationalities, cultures, climates, and income levels (Fast Retailing 2017). While the Swedish competitor, H&M surges its number of store closures to the highest level, Uniqlo still manages to open 132 outlets internationally in the year 2017 (Bloomberg 2018). From a single store in Japan, to a Japan-based brand which is recognized globally, Uniqlo business model and strategy is utterly robust.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

With an aim to acquire loyal customers support, Uniqlo offers everyday wear that fits local climates and cultures, without sacrificing its original unique identity. The company calls this initiative “Global is Local, Local is Global” (Fast Retailing 2017). With this focused strategy, Uniqlo has earned its recognition as a Japan-based brand that caters to all nationalities, cultures, climates, and income levels (Fast Retailing 2017). While the Swedish competitor, H&M surges its number of store closures to the highest level, Uniqlo still manages to open 132 outlets internationally in the year 2017 (Bloomberg 2018). From a single store in Japan, to a Japan-based brand which is recognized globally, Uniqlo business model and strategy is utterly robust.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2019
Langue
anglais
ISBN 10 
3330008180
ISBN 13 
9783330008182
Reliure
Broché
Nombre de pages
52
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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