Is Internal Branding Useful? A case study of Malta - Couverture souple

Pantzar, Heidi

 
9783330024588: Is Internal Branding Useful? A case study of Malta
Couverture souple
ISBN 10 : 3330024585 ISBN 13 : 9783330024588
Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

Many smaller states, particularly island states, are working very hard to increase the number of visiting tourists. The Maltese Islands Tourism Authority performed a campaign to market and place the island state more on the map to attract more tourists. This case study research was done approximately one year after this campaign was done. Malta Tourism Authority did an internal branding campaign which started from the maltese people. This case study takes up aspects of the marketing such as Brand Identity, positioning, and service and destination branding. The research will be useful to students and professionals in both tourism and the marketing fields.

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Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
3330024585
ISBN 13 
9783330024588
Reliure
Broché
Nombre de pages
84
Coordonnées du fabricant
non disponible
Personne responsable
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