Articles liés à Focus Group Dynamics

Focus Group Dynamics - Couverture souple

Adam, Muhammad Amir

 
9783330032941: Focus Group Dynamics
Couverture souple
ISBN 10 : 3330032944 ISBN 13 : 9783330032941
Editeur : LAP LAMBERT Academic Publishing, 2017

Synopsis

The book details the fundamentals of focus group research which are an important aspect of marketing research.In the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various other topics. In marketing, focus groups are usually used in the early stages of product or concept development, when organisations are trying to create an overall direction for marketing initiative. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. The book provides valuable information about how to plan and conduct focus group studies for gaining valuable insights about consumer buying and behavioural motives.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The book details the fundamentals of focus group research which are an important aspect of marketing research.In the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various other topics. In marketing, focus groups are usually used in the early stages of product or concept development, when organisations are trying to create an overall direction for marketing initiative. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. The book provides valuable information about how to plan and conduct focus group studies for gaining valuable insights about consumer buying and behavioural motives.

Biographie de l'auteur

Dr Muhammad Amir Adam did his MBA from IBA in 1996 and PhD from the University of Kuala Lumpur in 2016. He has been serving key organisations for the past 20 years and possesses diverse international and local industry and academic working experience. He has produced many research work of international repute.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2017
Langue
anglais
ISBN 10 
3330032944
ISBN 13 
9783330032941
Reliure
Broché
Nombre de pages
108
Coordonnées du fabricant
non disponible
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