Emerging Out of Home Advertising: Out of Home Advertising - Couverture souple

Adam, Muhammad Amir

Couverture souple

ISBN 10 : 3330034092 ISBN 13 : 9783330034099

Editeur : LAP LAMBERT Academic Publishing, 2017

Synopsis

The books details emerging trends in global Out-of-Home Advertising. Billboard advertising is a traditional OOH advertising format, but there has been significant growth in digital OOH (digital billboards and place-based networks) in recent years; for example, about 4,900 digital billboard displays have been installed in China and the United States. The digital out of home trend is rising in Pakistan as well. Traditional roadside billboards remain the predominant form of OOH advertising in the US with 66 percent of total annual revenue. Today, billboard revenue is 73 percent local ads, 18 percent national ads, and 9 percent public service ads. Street furniture is made up of formats such as bus shelters, news racks, mall kiosks, and telephone booth advertising. This form of OOH advertising is mainly seen in urban centers. Additionally, this form of advertising provides benefits to communities, as building and maintaining the shelters people use while waiting for the bus. Transit advertising is typically advertising placed on anything which moves, such as buses, subway advertising, truck side, food trucks, and taxis.The book highlights OOH tools and techniques employed by marketers.

Détails de l'édition

• Éditeur: LAP LAMBERT Academic Publishing
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 3330034092
• ISBN 13: 9783330034099
• Reliure: Broché
• Nombre de pages: 116
• Coordonnées du fabricant: non disponible
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