Understanding the Moroccan Consumer: Insights to Control the Way Consumers Experience and Relate to Brands - Couverture souple

9783330034792: Understanding the Moroccan Consumer: Insights to Control the Way Consumers Experience and Relate to Brands

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ISBN 10 : 3330034793 ISBN 13 : 9783330034792

Editeur : LAP LAMBERT Academic Publishing, 2017

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This book focuses on how and why Moroccan consumers make specific decisions and behave in certain ways: What motivates them? What captures their attention? What retains their loyalty? To answer such questions, we have examined the characteristics that influence consumers’ decisions and behaviors. We have, specifically, investigated the emotional and sensory reasons for consumers’ choices and some of the effects these motivational forces have on marketing outcomes. The book provides a complete off-the-shelf teaching material for business students. It includes a collection of articles designed to provoke debate amongst marketing students and encourage them to enquire further into the topics on their own.

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�diteur: LAP LAMBERT Academic Publishing
Date d'�dition: 2017
Langue: anglais
ISBN 10: 3330034793
ISBN 13: 9783330034792
Reliure: Broch�
Nombre de pages: 104
�diteur: Bouziane Karima
Coordonn�es du fabricant: non disponible
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Understanding the Moroccan Consumer

Karima Bouziane

Edit� par LAP LAMBERT Academic Publishing Okt 2017, 2017

ISBN 10 : 3330034793 ISBN 13 : 9783330034792

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book focuses on how and why Moroccan consumers make specific decisions and behave in certain ways: What motivates them What captures their attention What retains their loyalty To answer such questions, we have examined the characteristics that influence consumers' decisions and behaviors. We have, specifically, investigated the emotional and sensory reasons for consumers' choices and some of the effects these motivational forces have on marketing outcomes. The book provides a complete off-the-shelf teaching material for business students. It includes a collection of articles designed to provoke debate amongst marketing students and encourage them to enquire further into the topics on their own. 104 pp. Englisch. N� de r�f. du vendeur 9783330034792

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Understanding the Moroccan Consumer: Insights to Control the Way Consumers Experience and Relate to Brands

Edit� par LAP LAMBERT Academic Publishing, 2017

ISBN 10 : 3330034793 ISBN 13 : 9783330034792

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Understanding the Moroccan Consumer: Insights to Control the Way Consumers Experience and Relate to Brands

Edit� par LAP LAMBERT Academic Publishing, 2017

ISBN 10 : 3330034793 ISBN 13 : 9783330034792

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Understanding the Moroccan Consumer

Karima Bouziane

Edit� par LAP LAMBERT Academic Publishing, 2017

ISBN 10 : 3330034793 ISBN 13 : 9783330034792

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Bouziane KarimaKarima Bouziane is a Professor and researcher at ENCG, Chouaib Doukkali University, Eljadida, Morocco. She holds a Doctorate degree in Translation Studies and Intercultural Communication from the same university. Her a. N� de r�f. du vendeur 385707489

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Understanding the Moroccan Consumer: Insights to Control the Way Consumers Experience and Relate to Brands

Edit� par LAP LAMBERT Academic Publishing, 2017

ISBN 10 : 3330034793 ISBN 13 : 9783330034792

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Understanding the Moroccan Consumer : Insights to Control the Way Consumers Experience and Relate to Brands

Karima Bouziane

Edit� par LAP LAMBERT Academic Publishing, 2017

ISBN 10 : 3330034793 ISBN 13 : 9783330034792

Neuf Taschenbuch

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Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book focuses on how and why Moroccan consumers make specific decisions and behave in certain ways: What motivates them What captures their attention What retains their loyalty To answer such questions, we have examined the characteristics that influence consumers' decisions and behaviors. We have, specifically, investigated the emotional and sensory reasons for consumers' choices and some of the effects these motivational forces have on marketing outcomes. The book provides a complete off-the-shelf teaching material for business students. It includes a collection of articles designed to provoke debate amongst marketing students and encourage them to enquire further into the topics on their own. N� de r�f. du vendeur 9783330034792

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Understanding the Moroccan Consumer

Karima Bouziane

Edit� par LAP LAMBERT Academic Publishing Okt 2017, 2017

ISBN 10 : 3330034793 ISBN 13 : 9783330034792

Neuf Taschenbuch

impression � la demande

Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book focuses on how and why Moroccan consumers make specific decisions and behave in certain ways: What motivates them What captures their attention What retains their loyalty To answer such questions, we have examined the characteristics that influence consumers' decisions and behaviors. We have, specifically, investigated the emotional and sensory reasons for consumers' choices and some of the effects these motivational forces have on marketing outcomes. The book provides a complete off-the-shelf teaching material for business students. It includes a collection of articles designed to provoke debate amongst marketing students and encourage them to enquire further into the topics on their own.VDM Verlag, Dudweiler Landstra�e 99, 66123 Saarbr�cken 104 pp. Englisch. N� de r�f. du vendeur 9783330034792

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