Synopsis
Applying conjoint analysis to evaluate consumer preferences by F.H. Jacobsen & J.M. Joergensen. Tesla Motors' all electric vehicle Model S is a revolutionary car with several unique attributes. Through the use of a conjoint analysis, this paper examines Model S' key attributes and how these attributes are evaluated by potential consumers. Participants were asked to evaluate the Model S based on an array of selected attributes, that were identified through explorative qualitative interviews, which in turn were based on expert interviews with Tesla employees. Participants were asked to evaluate different models of the car based on a combination of these attributes. Through a conjoint analysis it was possible to find Model S' most preferred attributes for potential Tesla consumers. Also, a segmentation was performed through a cluster analysis for marketing purposes. Using the methodology and research design presented in this paper, practitioners are able to analyse consumer preferences towards a specific product and use that information for product development and segmentation.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Frederik Hempel Jacobsen, Jesper Muff JoergensenAarhus University - MSc IB.Both received their bachelor degrees in Economics & Business Administration - International Management (BSc IM) from Aarhus University, and are currently completing a Master in International Business, also at Aarhus University.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Applying conjoint analysis to evaluate consumer preferences
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LAP LAMBERT Academic Publishing Feb 2017, 2017
ISBN 10 : 3330048891
ISBN 13 : 9783330048898
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Applying conjoint analysis to evaluate consumer preferences by F.H. Jacobsen & J.M. Joergensen. Tesla Motors' all electric vehicle Model S is a revolutionary car with several unique attributes. Through the use of a conjoint analysis, this paper examines Model S' key attributes and how these attributes are evaluated by potential consumers. Participants were asked to evaluate the Model S based on an array of selected attributes, that were identified through explorative qualitative interviews, which in turn were based on expert interviews with Tesla employees. Participants were asked to evaluate different models of the car based on a combination of these attributes. Through a conjoint analysis it was possible to find Model S' most preferred attributes for potential Tesla consumers. Also, a segmentation was performed through a cluster analysis for marketing purposes. Using the methodology and research design presented in this paper, practitioners are able to analyse consumer preferences towards a specific product and use that information for product development and segmentation. 76 pp. Englisch. N° de réf. du vendeur 9783330048898
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Applying conjoint analysis to evaluate consumer preferences
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ISBN 10 : 3330048891
ISBN 13 : 9783330048898
Neuf
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Applying conjoint analysis to evaluate consumer preferences
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ISBN 10 : 3330048891
ISBN 13 : 9783330048898
Neuf
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Jacobsen FrederikFrederik Hempel Jacobsen, Jesper Muff JoergensenAarhus University - MSc IB.Both received their bachelor degrees in Economics & Business Administration - International Management (BSc IM) from Aarhus University, and a. N° de réf. du vendeur 158422018
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Applying conjoint analysis to evaluate consumer preferences
Edité par
LAP LAMBERT Academic Publishing Feb 2017, 2017
ISBN 10 : 3330048891
ISBN 13 : 9783330048898
Neuf
Taschenbuch
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Applying conjoint analysis to evaluate consumer preferences by F.H. Jacobsen & J.M. Joergensen. Tesla Motors' all electric vehicle Model S is a revolutionary car with several unique attributes. Through the use of a conjoint analysis, this paper examines Model S' key attributes and how these attributes are evaluated by potential consumers. Participants were asked to evaluate the Model S based on an array of selected attributes, that were identified through explorative qualitative interviews, which in turn were based on expert interviews with Tesla employees. Participants were asked to evaluate different models of the car based on a combination of these attributes. Through a conjoint analysis it was possible to find Model S' most preferred attributes for potential Tesla consumers. Also, a segmentation was performed through a cluster analysis for marketing purposes. Using the methodology and research design presented in this paper, practitioners are able to analyse consumer preferences towards a specific product and use that information for product development and segmentation.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 76 pp. Englisch. N° de réf. du vendeur 9783330048898
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Applying conjoint analysis to evaluate consumer preferences
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LAP LAMBERT Academic Publishing, 2017
ISBN 10 : 3330048891
ISBN 13 : 9783330048898
Neuf
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Applying conjoint analysis to evaluate consumer preferences by F.H. Jacobsen & J.M. Joergensen. Tesla Motors' all electric vehicle Model S is a revolutionary car with several unique attributes. Through the use of a conjoint analysis, this paper examines Model S' key attributes and how these attributes are evaluated by potential consumers. Participants were asked to evaluate the Model S based on an array of selected attributes, that were identified through explorative qualitative interviews, which in turn were based on expert interviews with Tesla employees. Participants were asked to evaluate different models of the car based on a combination of these attributes. Through a conjoint analysis it was possible to find Model S' most preferred attributes for potential Tesla consumers. Also, a segmentation was performed through a cluster analysis for marketing purposes. Using the methodology and research design presented in this paper, practitioners are able to analyse consumer preferences towards a specific product and use that information for product development and segmentation. N° de réf. du vendeur 9783330048898
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Applying conjoint analysis to evaluate consumer preferences
Edité par
LAP LAMBERT Academic Publishing, 2017
ISBN 10 : 3330048891
ISBN 13 : 9783330048898
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Taschenbuch. Etat : Neu. Applying conjoint analysis to evaluate consumer preferences | Frederik Jacobsen (u. a.) | Taschenbuch | 76 S. | Englisch | 2017 | LAP LAMBERT Academic Publishing | EAN 9783330048898 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. N° de réf. du vendeur 108465681
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