Customer Relationship Management: A Case of Service Sector - Couverture souple

Sofi, Maraj

9783330055513: Customer Relationship Management: A Case of Service Sector

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ISBN 10 : 3330055510 ISBN 13 : 9783330055513

Editeur : LAP Lambert Academic Publishing, 2018

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L'adoption du CRM dans le secteur industriel a am�lior� les performances de leur entreprise. Cependant, il n'y a pas d'acceptation universelle des pratiques de gestion de la relation client. Il est constat� que de nombreuses organisations de haute technologie ne reconnaissent pas les avantages potentiels du CRM pour l'efficacit� des ventes et le succ�s marketing � long terme et utilisent toujours des approches marketing traditionnelles. D'autres pensent que les comp�tences classiques en marketing et les bases de la qualit�, du co�t et de la commodit� plut�t que les r�seaux informatiques co�teux donnent aux organisations un avantage concurrentiel. Il y a eu des preuves anecdotiques que le secteur des services essaie de fonctionner avant de pouvoir marcher en mettant en œuvre des pratiques avanc�es en mati�re de TI/marketing. Les principaux utilisateurs de CRM sont g�n�ralement des organisations commerciales du secteur des t�l�communications, du secteur financier bancaire et du secteur de la vente au d�tail. Les r�ussites des principaux utilisateurs de CRM dans ces secteurs ont incit� les organisations � envisager d'utiliser les solutions CRM. Par exemple, les entreprises ont mis en œuvre des r�f�rentiels CRM comme outil strat�gique pour surveiller les interactions avec les clients et analyser leur comportement d'achat.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: LAP Lambert Academic Publishing
Date d'�dition: 2018
Langue: anglais
ISBN 10: 3330055510
ISBN 13: 9783330055513
Reliure: Broch�
Nombre de pages: 152
Coordonn�es du fabricant: non disponible
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Customer Relationship Management: A Case of Service Sector

Maraj Sofi

Edit� par LAP LAMBERT Academic Publishing Mai 2018, 2018

ISBN 10 : 3330055510 ISBN 13 : 9783330055513

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The adoption of CRM in industrial sector has improved their business performance. However, there has no universal acceptance of customer relationship management practices. it is found that many high-technology organisations do not recognize the potential benefits of CRM to sales effectiveness and long-term marketing success and still use traditional marketing approaches. Others think that the classical marketing skills and the basics of quality, cost and convenience rather than expensive IT networks give the organisations a competitive edge. There have been anecdotal evidences that the service sector is trying to run before it can walk by implementing advanced IT/marketing practices. The leading CRM users tend to be business organisations from the telecommunications sector, banking cum financial sector and retail sector. The success stories of major CRM users in these sectors have prompted organisations to consider utilize the CRM solutions. For instance, companies have been implementing CRM repositories as a strategic tool to monitor customer interactions and analyse their buying behaviour . 152 pp. Englisch. N� de r�f. du vendeur 9783330055513

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Customer Relationship Management: A Case of Service Sector

Maraj Sofi

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Sofi MarajDr. Maraj Rahman Sofi is currently working as assistant professor in the school of business studies, Islamic university of science and technology, Awantipora, J&K. He has earned his doctorate from University of Kashmir. His. N� de r�f. du vendeur 385707728

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Customer Relationship Management: A Case of Service Sector

Maraj Sofi

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Customer Relationship Management: A Case of Service Sector

Maraj Sofi

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Customer Relationship Management: A Case of Service Sector

Maraj Sofi

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Customer Relationship Management: A Case of Service Sector

Maraj Sofi

Edit� par LAP LAMBERT Academic Publishing Mai 2018, 2018

ISBN 10 : 3330055510 ISBN 13 : 9783330055513

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -The adoption of CRM in industrial sector has improved their business performance. However, there has no universal acceptance of customer relationship management practices. it is found that many high-technology organisations do not recognize the potential benefits of CRM to sales effectiveness and long-term marketing success and still use traditional marketing approaches. Others think that the classical marketing skills and the basics of quality, cost and convenience rather than -expensive IT networks give the organisations a competitive edge. There have been anecdotal evidences that the service sector is trying to run before it can walk by implementing advanced IT/marketing practices. The leading CRM users tend to be business organisations from the telecommunications sector, banking cum financial sector and retail sector. The success stories of major CRM users in these sectors have prompted organisations to consider utilize the CRM solutions. For instance, companies have been implementing CRM repositories as a strategic tool to monitor customer interactions and analyse their buying behaviour .VDM Verlag, Dudweiler Landstra�e 99, 66123 Saarbr�cken 152 pp. Englisch. N� de r�f. du vendeur 9783330055513

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Customer Relationship Management: A Case of Service Sector

Maraj Sofi

Edit� par LAP LAMBERT Academic Publishing, 2018

ISBN 10 : 3330055510 ISBN 13 : 9783330055513

Neuf Taschenbuch

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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The adoption of CRM in industrial sector has improved their business performance. However, there has no universal acceptance of customer relationship management practices. it is found that many high-technology organisations do not recognize the potential benefits of CRM to sales effectiveness and long-term marketing success and still use traditional marketing approaches. Others think that the classical marketing skills and the basics of quality, cost and convenience rather than expensive IT networks give the organisations a competitive edge. There have been anecdotal evidences that the service sector is trying to run before it can walk by implementing advanced IT/marketing practices. The leading CRM users tend to be business organisations from the telecommunications sector, banking cum financial sector and retail sector. The success stories of major CRM users in these sectors have prompted organisations to consider utilize the CRM solutions. For instance, companies have been implementing CRM repositories as a strategic tool to monitor customer interactions and analyse their buying behaviour . N� de r�f. du vendeur 9783330055513

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