Articles liés à Analyzing Consumer Acquisition Pattern: An Empirical...

Analyzing Consumer Acquisition Pattern: An Empirical Evidence - Couverture souple

Vashishtha, Swati; Sharma, Sandhir

 
9783330061736: Analyzing Consumer Acquisition Pattern: An Empirical Evidence
Couverture souple
ISBN 10 : 3330061731 ISBN 13 : 9783330061736
Editeur : LAP LAMBERT Academic Publishing, 2017

Synopsis

The publication is a contribution in the area of consumer behavior. The present debate in organizations between customer acquisition and customer retention us sure to last. The relevance of Customer Acquisition in retail has been specifically addressed in this research work. The outcomes answer the existing gap between retailer's perception in acquiring a new customer and the perception of the customer while selecting a store. The work offers an understanding of the psychographic profile of the customers engaged in the decision making of store selection.A must read for those working in the area of consumer behavior in retail.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The publication is a contribution in the area of consumer behavior. The present debate in organizations between customer acquisition and customer retention us sure to last. The relevance of Customer Acquisition in retail has been specifically addressed in this research work. The outcomes answer the existing gap between retailer's perception in acquiring a new customer and the perception of the customer while selecting a store. The work offers an understanding of the psychographic profile of the customers engaged in the decision making of store selection.A must read for those working in the area of consumer behavior in retail.

Biographie de l'auteur

Dr. Swati Vashishtha is a Professor at Chitkara Business School, Chitkara University, Punjab. She is an expert in the area of Consumer Behaviour and Retail,which are the subjects she teaches and researchers. Dr. Swati has been recognized in numerous ways in academics and industry for her scientific publications and for leading marketing operations.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2017
Langue
anglais
ISBN 10 
3330061731
ISBN 13 
9783330061736
Reliure
Broché
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible